Market Overview

Mercedes-Benz's MBUX: Most Compelling Infotainment System, finds Strategy Analytics


First Implementation into Mercedes A-Class Perfectly Positions MBUX
for Target Consumers

A new expert UX evaluation from the In-vehicle UX (IVX) group at Strategy
has assessed the Mercedes-Benz
infotainment system. Incorporating a highly personalized
experience for the instrument cluster as well as the center stack, MBUX
includes Mercedes-Benz's digital assistant for navigation, media, and
select in-vehicle tasks. A ‘Mercedes Me' companion app provides
additional functionality, while wireless CarPlay provides even more
choice. The most impressive and useful personalization option in the
instrument cluster is the ability to display information in the center
of the cluster, and then expand it to the full display. But the MBUX
digital assistant can improve in providing more helpful rejection
responses, particularly around connected media.

This press release features multimedia. View the full release here:

Mercedes Benz Infotainment User Experience (Graphic: Business Wire)

Mercedes Benz Infotainment User Experience (Graphic: Business Wire)

Key report findings include:

  • HERE-powered navigation provides contextual results and self-learning
    capabilities which also permeate other features within the
    infotainment system.
  • A flat structure in which each feature can be accessed by three steps
    or less is central to its ease of use. Two shortcuts for each feature
    on the main screen provide even quicker access.
  • But while MBUX excels in many areas, it is not without some faults.
    The digital assistant can provide better feedback when rejecting an
    utterance, the touchpads on the steering wheel are still not ideal
    interactions and messaging was not available for the very common
    smartphone used in the evaluation.

Chris Schreiner, Director, Syndicated Research UXIP and report
author commented, "Overall, the MBUX system provides a simple-to-use,
highly personal experience that is vastly superior to any previous
Mercedes Benz system. Mercedes has completely redesigned its
infotainment strategy and introduced their most compelling infotainment
offering by far."

Continued Schreiner, "A key strength of MBUX is its
implementation into Mercedes' A-Class vehicle range, which is marketed
toward younger consumers. Typically OEMs introduce their systems into
their super premium models first, whose buyers tend to skew older. But
MBUX is perfectly positioned for the segment it is targeting."

Added Kevin Nolan, VP UXIP, "Overall, MBUX provides an
exceptionally easy to use system that surpasses the BMW 7-Series and
challenges the Tesla Model S for Strategy
' top overall infotainment system."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success.

About In-vehicle UX

Our In-vehicle User Experience (IVX) service investigates UX innovation
opportunities in the connected vehicle. By understanding the emerging
behaviors, needs, motivations, use cases, pain-points and "must-have"
experiences of lead adopters and future target consumers, IVX delivers a
roadmap to help you design the optimal experience. IVX forms part of the
User Experience Innovation Practice (UXIP) at Strategy Analytics.
Through both syndicated and proprietary user-centric research
capabilities, UXIP delivers strategic insights and analysis on how to
optimize the user experience of new and emerging technologies. Click here
for more information.

View Comments and Join the Discussion!