Market Overview

Kaspersky Lab Launches Next Generation of Adaptive Consumer Security Solutions


Protect your connected lifestyle with market-leading security technology
and features that go beyond traditional antivirus

Today, Kaspersky
unveiled the latest version of Kaspersky
Security Cloud
, an adaptive security service that goes beyond
traditional antivirus to safeguard consumers from any digital threats
that they encounter. In addition, the company released updated versions
of its flagship security solutions for home users, designed to protect
consumers against cyberattacks while also safeguarding their privacy,
money, memories and more.

Every person is unique, and so is their online behavior. Therefore,
consumers need customized security solutions that will defend against
the various threats that they face in their individual digital worlds.
To address this need, Kaspersky Lab experts invented and patented
adaptive security technology. Adaptive security offers customized
protection tailored to individual user needs, based on their online
behavior, devices, location and more.

Kaspersky Security Cloud is a service that combines adaptive security
with all the best elements of the company's flagship solutions,
including market-leading
antivirus detection engines, to deliver the highest level of protection.
The product operates according to a distinct security-as-a-service
approach. Rather than being installed separately on each device, the
solution is activated through the My
portal and then linked to all of the user's devices.

The company has also released new versions of its premium offerings, Kaspersky
Total Security
and Kaspersky
Internet Security
, with performance enhancements designed to
increase ease of configuration and detection efficiency. The company's
essential products, Kaspersky
and Kaspersky
, have also been updated with functions to protect consumers
against the newest and most advanced cyber-threats.

In addition to the advanced cybersecurity protection offered by all of
Kaspersky Lab's security solutions, a unique benefit of Kaspersky
Security Cloud is that the product can behave like an "adviser" that
suggests actions users can take to reduce their security risks. For
example, if a user logs in to a public Wi-Fi hotspot, Kaspersky Security
Cloud will prompt the user to turn on a VPN to ensure that
cybercriminals cannot intercept data transmitted over the insecure
network. Simultaneously, if the solution detects a data breach on a
website frequently visited by the user, it will issue a warning and
recommend a password change.

"Today, people's digital lives are much more than just one device
connected to the internet," said Brian Anderson, vice president of
consumer sales, Kaspersky Lab North America. "We are constantly
connected across a variety of devices, meaning that security in the
digital world is now just as important as safety in the physical world.
Kaspersky Security Cloud was designed around the idea that cybersecurity
solutions must be responsive to individual behaviors and environments,
in order to combat the increasingly complex threats facing consumers
every day."

Kaspersky Security Cloud is available in three versions – Free, Personal
and Family. The Free version responds to a limited number of adaptive
security scenarios, and it includes one account and three devices. The
Personal version provides full service functionality for one account and
five devices, and is $99.99 for one year of protection. The Family
version covers up to 20 accounts and up to 20 devices, and is $149.99
for one year of protection.

Limited-time, introductory pricing for a five-user license for one-year
period of Kaspersky Total Security is now $49.99, regularly valued at
$99.99. A standard subscription – three user licenses for a one-year
period – is $39.99 for Kaspersky Internet Security, regularly $79.99,
and $29.99 for Kaspersky Anti-Virus, regularly $59.99.

Kaspersky Security Cloud, Kaspersky Total Security, Kaspersky Internet
Security and Kaspersky Anti-Virus are available for purchase now on
Kaspersky Lab's online store and in select retail outlets in the U.S.
and Canada. For more information on Kaspersky Lab's full line of home
security solutions, please visit our website.

About Kaspersky Lab
Kaspersky Lab is a global cybersecurity
company operating in the market for over 20 years. Kaspersky Lab's deep
threat intelligence and security expertise is constantly transforming
into next generation security solutions and services to protect
businesses, critical infrastructure, governments and consumers around
the globe. The company's comprehensive security portfolio includes
leading endpoint protection and a number of specialized security
solutions and services to fight sophisticated and evolving digital
threats. Over 400 million users are protected by Kaspersky Lab
technologies and we help 270,000 corporate clients protect what matters
most to them. Learn more at

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