Market Overview

Kaspersky Lab Launches Next Generation of Consumer Security Solutions

Share:

Protect your connected lifestyle with market-leading security technology
and features that go beyond traditional antivirus

Today, Kaspersky
Lab
unveiled the latest versions of its flagship security solutions
for home users, including its premium offering, Kaspersky
Total Security
. All of Kaspersky Lab's solutions are designed to
protect consumers against cyberattacks while also safeguarding their
privacy, money, memories and more.

As technology becomes increasingly integrated in our daily lives,
consumers are becoming more concerned about safeguarding their devices
against cyberattacks, data breaches and other online threats. In fact,
72 percent of Canadians say that protecting all of their devices from
cyber-threats causes them stress, according to a recent survey
from Kaspersky Lab. To alleviate these concerns, Kaspersky Lab's line of
home security solutions have been updated with new features and
technologies to help consumers secure their connected lives.

Kaspersky Lab has released updated versions of its premium antivirus
offerings, Kaspersky Total Security and Kaspersky Internet Security,
designed to protect consumers from any digital threats they encounter.
These products include performance enhancements designed to increase
ease of configuration and detection efficiency. The latest editions of
the company's essential products, Kaspersky Anti-Virus and Kaspersky
Free, have also been updated with functions to protect consumers against
the newest and most advanced cyber-threats. All products incorporate
Kaspersky Lab's market-leading
antivirus detection technology.

Consumers are being increasingly targeted
by advanced threats like ransomware and crypto-mining malware, which can
impact computer performance and put precious data at risk. Kaspersky Lab
solutions include System Watcher technology to protect against these
threats. System Watcher monitors devices for suspicious activity and
blocks any malicious changes to the system – ensuring that all data on
the device will be safeguarded against a cyberattack.

While today's on-the-go consumers may be tempted to connect to public
Wi-Fi, doing so can come with the risk of having data intercepted by
cybercriminals. Secure
Connection
is Kaspersky Lab's VPN solution, included in Kaspersky
Total Security and Kaspersky Internet Security. Secure Connection
encrypts all traffic transmitted over unsecured Wi-Fi connections, so
that it cannot be viewed or captured by cybercriminals.

Finally, for children who are beginning to explore the digital world,
Safe Kids technology helps parents keep an eye on their kids, while
protecting them against online threats. With Safe Kids, available on
Kaspersky Total Security, parents can set device time limits, track
their child's location, restrict certain apps or websites, monitor
social networks and more.

"Consumers are becoming increasingly dependent on digital devices for
their day-to-day activities, from taking photos to making payments to
communicating with family and friends," said Brian Anderson, vice
president of consumer sales, Kaspersky Lab North America. "Encountering
a cyber-threat on your device can be stressful and frustrating,
especially when it leads to lost data, time or money. With Kaspersky
Lab's latest home security solutions, consumers can have peace of mind
that what matters most to them is safeguarded against any kind of
cyber-threat."

Kaspersky Total Security, Kaspersky Internet Security and Kaspersky
Anti-Virus are available for purchase now on Kaspersky Lab's online
store and in select retail outlets in Canada. Limited time, introductory
pricing for five user licenses for a one-year period of Kaspersky Total
Security is CA$65.99, regularly valued at CA$131.99. A standard
subscription – three user licenses for a one-year period – is CA$52.99
for Kaspersky Internet Security, regularly CA$105.99, and CA$38.99 for
Kaspersky Anti-Virus, regularly CA$78.99.

For more information on Kaspersky Lab's full line of home security
solutions, please visit our website.

About Kaspersky Lab
Kaspersky Lab is a global cybersecurity
company operating in the market for over 20 years. Kaspersky Lab's deep
threat intelligence and security expertise is constantly transforming
into next generation security solutions and services to protect
businesses, critical infrastructure, governments and consumers around
the globe. The company's comprehensive security portfolio includes
leading endpoint protection and a number of specialized security
solutions and services to fight sophisticated and evolving digital
threats. Over 400 million users are protected by Kaspersky Lab
technologies and we help 270,000 corporate clients protect what matters
most to them. Learn more at www.kaspersky.com.

View Comments and Join the Discussion!