Market Overview

Barnes & Noble Education Appoints Jonathan Shar as Senior Vice President, Revenue & Product Development


& Noble Education, Inc. (NYSE:
BNED), a leading provider of
educational products and services solutions for higher education and
K-12, today announced that Jonathan Shar has been appointed to the
newly-created leadership position of Senior Vice President, Revenue &
Product Development, effective July 25, 2018. Mr. Shar will report to
Barnes & Noble Education's Chairman and Chief Executive Officer Michael
P. Huseby.

Mr. Shar has more than twenty years of experience in digital consumer
marketing, new product development, revenue enhancement and successful
commercialization. In his new role, Mr. Shar will be responsible for
identifying and developing products and services to deliver innovation,
growth and increased profitability across Barnes & Noble Education's
business segments and offerings, including the Company's new reporting
segment, Digital Student Solutions (DSS), Barnes & Noble College's (BNC) First
inclusive access solution, LoudCloud's Courseware, Analytics
and LMS offerings, and BNC's and MBS' services to publishers.

"We are pleased to welcome Jonathan to the Barnes & Noble Education
team," said Michael P. Huseby, Chairman and Chief Executive Officer,
Barnes & Noble Education. "BNED has a proven history of delivering
outstanding services to our educational partners. As we transform our
company to add more integrated digital offerings to our ecosystem, both
for the institutional and direct-to-student markets, Jon's expertise and
leadership will be essential in helping us to accelerate that

"I have actively followed Barnes & Noble Education's growth and success
over the last three years, and I am excited to join the Company as it
continues its transformation towards digital," said Mr. Shar. "I look
forward to leveraging my deep experience in consumer marketing,
e-commerce, digital product development and higher education to enhance
the Company's existing services and solutions, and develop new assets
that will bring the Company to new levels of innovation, growth and

About Jonathan Shar

Jonathan Shar is a senior marketing and general management executive
with a proven track record in consumer marketing, digital media,
e-commerce, B2B lead generation, sales and revenue growth, and new
product development. He most recently served as Chief Marketing Officer
at Akademos, Inc., a disruptive and growing e-commerce and digital
marketing company that provides online bookstore services, digital
learning materials and real-time analytics to colleges and universities.
He previously was the General Manager of NOOK Digital Content at Barnes
& Noble, Inc. where he oversaw business development, product development
and marketing for the Global NOOK Newsstand, NOOK Video and NOOK Apps
digital businesses. Prior to his nearly five years with NOOK, he served
as Senior Vice President and General Manager at CNNMoney, responsible
for the CNNMoney website and mobile franchise. Prior to that, he was
Vice President of Consumer Marketing at Sports Illustrated Group and
Director of Consumer Marketing for FORTUNE Magazine Group. Jonathan
received a Bachelor of Arts degree from Tufts University and has an MBA
from the University of Michigan.


Barnes & Noble Education, Inc. (NYSE:BNED) is a leading
provider of higher education and K-12 educational products and
solutions. Through its Barnes & Noble College and MBS Textbook Exchange
segments, Barnes & Noble Education operates 1,444 physical and virtual
bookstores across the U.S., serving more than 6 million students and
faculty. Through its Digital Student Solutions segment, the Company
offers a suite of digital software, content and services including
direct-to-student study tools, serving approximately 100,000 subscribers
in more than 15 different countries and receiving more than 20 million
unique monthly visitors to its sites. The Company also operates one of
the largest textbook wholesale distribution channels in the United
States. For more information please visit

BNED companies include: Barnes
& Noble College Booksellers, LLC
Textbook Exchange, LLC
LoudCloud, LLC
, Student
Brands, LLC
, and Promoversity,
. General information on Barnes & Noble Education may be obtained
by visiting the Company's corporate website:

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