Market Overview

Cvent Unveils Universal LeadCapture, Empowering Organizations to Maximize the Value of Events They Attend


Announcement of integrated solution marks a significant expansion of
Cvent's industry-leading event management platform into tradeshows and
other external events

, a market leader in meetings, events, and hospitality
technology, today unveiled Universal LeadCapture, an easy-to-use mobile
solution to capture leads consistently across trade shows and other
external events. This revolutionary new solution enables event marketers
to capture, qualify and process event leads more effectively. Universal
LeadCapture integrates with Cvent's industry-leading event management
technology, extending the power and versatility of the Cvent platform
more deeply into trade shows and other events organizations attend.

"When you consider that nearly 25 percent of a B2B marketer's budget is
spent on live events, it's imperative that trade show planners and
marketers have the tools they need to show the revenue impact of their
entire events program. For too many event marketers, the lead capture
process is broken," said McNeel Keenan, Senior Director of Product
Management at Cvent. "Burdened by unreliable manual processes or
disparate and outdated technologies, too many leads are lost. Without a
consistent process, the leads that are captured onsite rarely make it
downstream to sales and marketing teams that can unlock their value. And
with emerging data privacy and consent regulations forcing event
professionals to rethink their lead capture approach, we knew there had
to be a better way."

"Universal LeadCapture is a game-changing, integrated solution that
helps organizations increase lead volume from their live events and
ensures that all leads are qualified properly. The solution integrates
with major Customer Relationship Management (CRM) and Marketing
Automation systems, allowing those valuable leads to be passed quickly
and accurately to sales and marketing," said Keenan.

Universal LeadCapture delivers:

  • Improved Trade Show Lead Value. Drives incremental leads and
    reduces lead attrition to more quickly and effectively score leads and
    route them to sales for follow-up.
  • A Custom Qualification Process. Marketers can build and manage
    custom qualification surveys with a self-service survey designer.
  • Data Privacy Compliance. Enables organizations to capture
    consent while engaging prospects face-to-face in order to help them
    comply with the latest data protection regulations.
  • Badge or Business Card Scanning at Every Event.
    Integrates with third-party trade show lead software, enabling
    marketers to scan badges across every event they attend. In addition
    to badge scanning, LeadCapture also supports business card
  • Marketing and CRM Integration. Delivers qualified leads to
    marketing automation tools for personalized, post-show campaigns and
    to CRM systems to expedite follow up from the sales team. LeadCapture
    is integrated with Salesforce, Microsoft Dynamics, SugarCRM, Eloqua,
    Marketo, Salesforce Pardot, Silverpop and more.
  • A Marketer's View of Complete Event Program Performance.
    Universal LeadCapture runs seamlessly on the Cvent platform, giving
    event marketers powerful insights into their live event channel, both
    events they organize, and events they attend.

Universal LeadCapture is currently available for select Cvent customers.
Please contact your Cvent representative for more information.

About Cvent, Inc.

Cvent, Inc. is a leading meetings, events, and hospitality management
technology provider with more than 3,200 employees, 25,000 customers,
and 300,000 users worldwide. The Cvent Event Cloud offers software
solutions to event planners for online event registration, venue
selection, event management, mobile apps for events, email marketing,
and web surveys. The Cvent Hospitality Cloud partners with hotels and
venues to help them drive group/MICE and corporate travel business.
Hotels use the Cvent Hospitality Cloud's digital marketing tools and
software solutions to win business through Cvent's sourcing platforms
and to service their customers directly, efficiently and profitably –
helping them grow and own their business. Cvent solutions optimize the
entire event management value chain and have enabled clients around the
world to manage hundreds of thousands of meetings and events. For more
information, please visit, or
connect with us on FacebookTwitter or LinkedIn.

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