Market Overview

NCC Media Taps TV and Digital Pioneer Bob Ivins as Chief Data Officer

Share:

NCC Media, the national advertising sales, marketing and technology
company owned by Comcast, Charter and Cox, announced today it has named
Bob Ivins as chief data officer. In the newly created role, Ivins will
be responsible for developing and extending the company's advanced
television and media offerings, helping brands intelligently connect
with viewers across NCC's unparalleled collection of linear and
addressable inventory. Ivins will report directly to Nicolle Pangis,
president and CEO of NCC Media.

Ivins has played a pioneering role in the development of the data-driven
advertising ecosystem over the past three decades, holding executive
roles at comScore, Mindshare, Comcast, Yahoo and Nielsen. He served as
the first chief data officer for media agency Mindshare where he led the
firm in putting data at center of the company, linking real time
insights to marketing that adapted on the fly. As VP, data products at
Comcast, Ivins led the development of the Audience Interconnect database
underlying Comcast Spotlight's cross-platform ad offering. Prior to
Comcast, he was SVP/MD, Europe for comScore where he led the company's
Europe operations from launch to pan-European leader in web measurement
and web analytics.

Ivins joins NCC from Rakuten-owned, digital commerce company Slice
Technologies, where he served as SVP/GM. He got his start in the digital
ad space in the mid-nineties as VP, research for advertising startup
I/PRO where he developed some of the world's first tools to measure the
effectiveness of online advertising. At NCC he will play a central role
in advancing the company's position as the leader in bridging the worlds
of traditional and addressable television within a single platform.

"Bob has tremendous experience developing large-scale, data driven
technology platforms that improve the media experience for brands and
consumers alike," said Nicolle Pangis, president and CEO of NCC Media.
"We look forward to his leadership in partnering with advertisers to
maximize the effectiveness of their linear and addressable TV buys
through the growing slate of advanced media offerings on our platform."

"Due to its ownership, NCC is in a unique position in the TV ecosystem
and can offer advertisers unmatched inventory and harmonized data to
improve efficiency and effectiveness of television campaigns," said
Ivins. "I look forward to helping lead the company in the next stage of
its development."

About NCC

NCC Media is the only media, data and technology company that represents
video programming providers in every US market. Our mission is to
provide national, regional and local marketers the unique ability to
reach today's consumers in premium television programming and in
targeted online content on every screen. NCC Media represents every
major cable, satellite and telco service provider in the country and is
jointly owned by three of the nation's largest; Comcast, Spectrum, and
Cox Communications. Our nationwide team of over 500 people and our
commitment to constant innovation and growth make NCC Media the best
choice for reaching connected consumers.

View Comments and Join the Discussion!