Market Overview

Companies use trade shows to build connections, according to the latest issue of amplify®


Almost four out of five exhibitors use trade shows as an opportunity to
build relationships, according to a nationwide survey conducted by
promotional products retailer 4imprint®.

To build relationships, survey respondents say they overwhelmingly rely
on one-on-one conversations at trade shows, finding them to be the most
effective technique for educating customers and prospects on products
and services. That research is profiled in the amplify® summer 2018
issue. The digital magazine's cover story includes interviews with trade
show exhibitors who use promotional products to catch attention and
generate one-on-one conversations.

"Few opportunities give marketers, salespeople or recruiters the
potential for face time with customers and prospects," said Kevin
Lyons-Tarr, CEO, 4imprint. "That's what sets trade shows apart. As our
customers explain, promotional products play a role in reminding
customers and prospects of a conversation long after the show ends."

In addition to the cover story, readers can:

  • See how Operation Cinderella gives at-risk girls the prom of their
    fairytale dreams, using donated dresses and prom swag bags.
  • Discover how Prime Beauty Studio and E. J. Ward used logoed lanyards
    and mirrors to boost their brand recognition and build their
  • Read how employee engagement, some branded coffee mugs and the words
    "I pursue" helped a university to solidify their brand—and how readers
    can do the same.

This issue of amplify digital magazine can be viewed online here
or at

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on
the London Stock Exchange, serving more than 100,000 businesses
with promotional items throughout the United States, Canada,
United Kingdom and Ireland. 4imprint offers corporate
gifts, personalized gifts, custom t-shirts, promotional pens, travel
mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom
shirts and much more. For additional information, visit

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