Market Overview

Global App Analytics Market 2018-2023: User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations -


The "App
Analytics Market by Component (Software and Services), Type, Application
(User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics,
and App Performance Analytics & Operations), Vertical, and Region -
Global Forecast to 2023"
report has been added to's

The global app analytics market size is expected to grow from USD 1.05
billion in 2018 to USD 2.85 billion by 2023, at a CAGR of 22.1% during
the forecast period.

The major factors that are expected to drive the growth of the app
analytics market include the growing demand of mobile and web apps,
increasing use of smartphones for advertisements, and rising
implementation of digital transformation strategies. In addition to
this, the increasing investment in the analytics technology is one of
the most important factors expected to increase the market growth.
However, the lack of skilled professionals and non-uniformity of data
may hamper the market growth.

App analytics vendors offer app analytics software to manage financial
products, investment options, and transaction details. The app analytics
software helps organizations detect fraudulent transactions. Further, it
assists banks in identifying business segments and offering customized
solutions to build a long-term mobile payments strategy. The mobile and
desktop-centric user platform have given rise to several mobile
applications in the BFSI vertical.

App analytics solutions in the BFSI vertical enable developers to gain a
better understanding of their customers' usage data. Various financial
entities are using the app analytics solutions to boost the visibility
of their apps, thereby increasing the overall customer experience.

For instance, Banco Bilbao Vizcaya Argentaria (BBVA) S.A., a
multinational banking group based in Spain, offers a complete banking
experience to its customers on mobile phones.

Services work as a backbone of any organization, because they help
deploy and integrate different IT solutions in an enterprise ecosystem.
They play a vital role in the app analytics market, as they focus on
fulfilling clients' requirements, such as reduced cost and improved app

Additionally, they offer real-time data and assist employees in
understanding the optimal use of technologies. IT industry experts offer
consultation services and suggest solutions that would assist companies
in enhancing the performance of their businesses. Moreover IT services
are outsourced to third-party vendors who focus on the pre and post
implementation queries of enterprises.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 App Analytics Market, By Component

7 Market By Type

8 App Analytics Market, By Application

9 App Analytics Market, By Vertical

10 App Analytics Market, By Region

11 Competitive Landscape

12 Company Profiles

  • Adjust
  • Adobe
  • Amazon
  • Amplitude
  • App Annie
  • Appdynamics
  • Appscatter
  • Appsee
  • Appsflyer
  • Apptentive
  • Clevertap
  • Contentsquare
  • Countly
  • Google
  • Heap
  • IBM
  • Kochava
  • Localytics
  • Mixpanel
  • Moengage
  • Segment
  • Swrve
  • Taplytics
  • Tune
  • Yahoo

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