Market Overview

The Wearable Devices Market in India (2018-2023) covering Growth Factors, Threats and Key Players -


The "India
Wearable Devices Market (2018-2023)"
report has been added to's

Technology-enabled wearable devices are gaining momentum in India and
its segment will emerge as a dominant one in the Indian consumer
electronics market. Fitness monitors, smart watches, and
internet-enabled eyeglasses are the various types of wearable devices
available in the Indian market.

India is a growing market for wearable device products. The introduction
and availability of next generation cellular networks, and their
improved connectivity are factors boosting the growth of the market.
Indian start-ups are introducing various innovative products like
GPS-enabled smart sports shoes, and multi-function Bluetooth devices
that work as camera triggers and alerts while in motion, among others.
The players are also heavily focusing on developing wearable devices
with advanced features and applications that provide an enhanced digital

The India wearables device market has players such as Goqii, Xioami,
Fitbit, Garmin, Huawei, and others. Goqii holds the largest share of the
market. Some of the other players with significant market shares in the
category are Xioami, Fitbit, Garmin, and Huawei.

Key Growth Factors

In the last few years, Indian consumers have shown increased interest in
wearable devices like smartwatches, fitness trackers, and fitness
monitors, among others. People these days are more aware of the wearable
devices and the applications that help in making daily life easy.
Increased disposable income and awareness among Indian consumers are
stimulating the growth of wearable devices market in India.

The increased availability of 4G and WiFi networks is fuelling the
adoption of wearable devices across the country. India is one of the
fastest growing economies that is embracing 4G networks, and this is
expected to trigger the growth of wearable technology and the devices

Major Threats

The biggest factor deterring the growth of the wearable devices market
in India is that it is too expensive. The iOS and Android applications
can act as substitutes for the technology since many applications
currently use smartphone sensors to track classic wearable metrics like
steps taken, and heart rate, among others

Key Players

  • Apple India Pvt. Ltd.
  • Google India Pvt. Ltd.
  • Intel Technology India Pvt. Ltd.
  • Microsoft Corporation (India) Pvt. Ltd.
  • Nike India Pvt. Ltd.
  • Samsung India Electronics Pvt. Ltd.

Other Notable Players

  • Sony India Private Limited

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