Market Overview

Global Hard-Surface Flooring Market Analysis (2006, 2011, 2016) and Forecast (2021) featuring Mohawk Industries and Tarkett -


The "Global
Hard-Surface Flooring by Product, Market and Region"
report has
been added to's offering.

This study presents historical demand, production, and net exports data
(2006, 2011 and 2016) and demand forecasts (2021) by product (ceramic,
wood, laminate, other nonresilient, vinyl, other resilient), market
(residential buildings, nonresidential buildings, transportation), and
region (North America, Western Europe, Asia/Pacific, Central and South
America, Eastern Europe, and Africa/Mideast).

The study also evaluates company market share on a global basis and the
competitive strategies of key industry players, such as:

  • Mohawk Industries
  • Tarkett

Rising Building Construction Activity Drives Growth for
Hard-Surface Flooring

Growth will be driven by advances in building construction, particularly
in the Asia/Pacific and Africa/Mideast regions. Rising product prices
will also contribute to sales growth in value terms.

Developing Regions to Lead Growth

Growth will be strongest in the Asia/Pacific and Africa/Mideast regions,
as advances in building construction activity in developing countries
throughout these regions will spur gains for hard-surface flooring. In
addition, rising standards of living will result in a reduction in the
share of buildings with unfinished flooring, supporting higher levels of
product use. India and China will post particularly strong growth and
will be the two largest national markets for hard-surface flooring
worldwide in 2021.

Vinyl Flooring Continuing to Post Fastest Growth

Demand for vinyl flooring rose rapidly between 2011 and 2016, boosted by
rising sales of luxury vinyl tile (LVT). The development of LVT products
has significantly improved the aesthetic qualities of vinyl flooring,
resulting in particularly strong market share gains for these products
in North America and Western Europe. Sales of LVT flooring will continue
to grow quickly through 2021 as these products increasingly penetrate
markets in developing regions.

Wood and Laminate Flooring Losing Market Share

Both wood and laminate flooring lost market share globally between 2011
and 2016, and both product groups are forecast to post below average
growth through 2021. Technological advances have improved the ability of
durable, cost effective ceramic and vinyl flooring products to
convincingly mimic the look of wood. This has also hurt demand for
laminate flooring, which competes in a similar niche, but is often more
expensive than ceramic and vinyl flooring.

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