Market Overview

Cherry Creek Now Streaming with WideOrbit


Small market radio station group launches WideOrbit's WO Streaming to
monetize digital audio station streams.

, the platform for connecting ads and audiences everywhere, said
today that Cherry Creek Media radio stations are now offering digital
audio streams online of their broadcast content with WideOrbit's WO

Creek Media
owns and operates 52 music, news and talk radio stations
in twelve markets in Washington, Utah, Arizona, Montana, and Colorado.
While some of its broadcast content was already streamed over the
internet, changing audience behavior and the desire to serve a higher
quality listening experience fueled its decision to tap WideOrbit as its
technology partner for digital streaming.

"Thanks to smart speakers and improved wireless connectivity in the
Mountain states, our audiences are increasingly consuming radio content
with digital devices. Our job is to help listeners access our stations
on any device, then provide advertisers with robust tools for engaging
them," said Travis L. Cronen, VP, director of operations and information
technology at Cherry Creek Media. "WO Streaming will help us
deliver a high-quality listening experience, monetize listeners across
platforms, and generate reporting on our audiences that will make our
stations' programming and advertising inventory more valuable."

"Cherry Creek's corporate team are radio veterans who recognize that the
business potential of digital audio streaming isn't just for the largest
media companies any more. By offering more options to reach audiences
and inviting listeners to access their content in new ways, Cherry Creek
is set up to continue its success as a provider of local media far into
the future," said Eric R. Mathewson, founder and CEO at WideOrbit.

Mathewson continued, "Radio stations in markets of all sizes need to
find ways to reach audiences and advertisers on every platform. We are
honored that media companies that operate in smaller markets like Cherry
Creek see WO Streaming as a basis for revenue growth and
technical excellence."

About WideOrbit

WideOrbit is the technology platform for media companies to connect
audiences and ads, everywhere. Its mission is to simplify media buying
and selling by focusing on innovation, customer delight, and value
creation for both sides of media transactions. Starting with its core
traffic management solution, WideOrbit centralizes operations and
streamlines workflows for radio, cable, and television companies. The
company continues to introduce new benefits to the media industry,
including a programmatic media exchange for increasing demand for
advertising inventory and improving campaign efficiency.

WideOrbit is headquartered in San Francisco with offices
worldwide. Customers include NBCUniversal, Tribune Media, Entercom
Communications, Raycom Media, TEGNA, AMC Networks and many other top
media companies around the world. Learn more at

WideOrbit and the WideOrbit logo are registered trademarks or
trademarks of WideOrbit Inc. All other brand names, product names or
service names are or may be trademarks or service marks that belong to
their respective holders. WideOrbit reserves the right to alter product
and services offerings, and specifications and pricing at any time
without notice, and is not responsible for typographical or graphical
errors that may appear in this document.

© 2018 WideOrbit Inc. All rights reserved.

View Comments and Join the Discussion!