Market Overview

Security Alarms in the US: Outlook to 2021 - Consumer Market Continues to Generate Largest Gains -


The "Security
Alarms in the US by Product and Market"
report has been added
to's offering.

This industry study presents historical demand data (2006, 2011 and
2016) and forecasts (2021) by product (life safety alarms, intrusion
alarms, PERS alarms) and market (consumer, trade and distribution,
industrial, financial institutions, government, services, offices,
educational, healthcare, air transport, lodging).

The study also evaluates company market share and competitive analysis
on industry competitors, including:

  • Honeywell International
  • Johnson Controls International
  • Melrose Industries (Nortek)
  • NAPCO Security Technologies
  • Robert Bosch
  • Royal Philips
  • Siemens
  • Stanley Black & Decker
  • Tunstall Healthcare
  • United Technologies

Users to Expand as Construction Activity Increases

Gains will primarily be driven by ongoing, gains in construction
activity, since new systems are generally installed during initial
construction or major renovations. The institutional market, in
particular, will benefit as related building expenditures improve from
the slow growth of the 2011-2016 period.

Consumer Market Continues to Generate Largest Gains

The consumer market represents the largest share of alarm system sales,
accounting for more than two-fifths of demand in 2016. This largely
stems from the important role that life safety alarms play in
residential buildings. Not only do building codes require the
installation of some types of life safety alarms -particularly smoke
in newly constructed residences, but the importance of
having alarms that are in good working order also supports replacement
and upgrade demand. Going forward, gains will benefit from ongoing
strength in residential construction activity, coupled with greater
compliance in replacement rates and market innovations that spur
upgrades over simple replacement.

The consumer market also represents the largest single outlet for
intrusion alarms. Affluent individuals are more likely to invest in
intrusion systems, both because they are able to afford the alarms and
the related monitoring contracts, and because they have substantial
assets to protect. Elderly homeowners -a growing market segment-
also are more likely to invest in intrusion systems, as they tend to
feel more vulnerable and at-risk than do younger people.

PERS Alarms and the Aging Population

The graying population is also a key factor supporting growth in demand
for PERS alarms, since they are primarily used by older people who
increasingly prefer to age in place. These alarms will see the fastest
gains of any product segment, albeit from a much smaller base. Advances
will benefit from ongoing innovations in product features, ranging from
improvements to mobile PERS devices for more active individuals to voice
recognition and fall detection technologies in both mobile and at-home
alarm models. Further gains will stem from extending marketing to groups
such as latch-key children and abuse survivors.

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