Market Overview

PayActiv Joins ADP Marketplace to Provide Workers with Timely Access to Earned Wages


Integration enables ADP clients to help employees better manage

PayActiv, a provider of employment-based holistic financial wellness
services, has joined the ADP®
, the HCM industry's preeminent ecosystem for business
applications that can potentially reach over 600,000 employers
representing approximately 26 million employees, to offer its full suite
of employment-centric financial wellness solutions. Through the
integration, ADP clients gain access to timely earned wage access,
budgeting, financial counseling and savings tools.

ADP clients who choose to leverage PayActiv will provide their employees
access to earned, but unpaid income, up to $500 to address immediate
needs without the fear of overdraft fees, late fees or additional debt.
Unlike competing financial wellness platforms, PayActiv operates through
a membership model, going beyond timely earned wages access to address
the true needs of the individual and help them build savings.

"Having timely access to earned income alleviates additional debt on
already financially stressed individuals," said Craig Cohen, General
Manager of ADP Marketplace. "By offering PayActiv's services via the ADP
Marketplace, our customers' employees now have on-demand access to money
they've earned and can avoid costly alternatives."

The Fin-Tax™, or high interest rates and fees associated with
short-term, small dollar loans, has become increasingly more burdensome
for workers living paycheck-to-paycheck. Based on research from CFSI,
PayActiv estimates that the cost to juggle these punitive expenses is
over $150 per month per employee, which adds up as time progresses.

Organization such as Ohio Living, one of the nation's largest
not-for-profit, multi-site senior living organizations and ADP client,
found CFSI's estimate to be true as it sought ways to help its employees
navigate their financial well-being and avoid Fin-Tax. Corporate
Executive of Compensation, Benefits & Payroll Kim Ruckman notes since
the availability of PayActiv, Ohio Living employees are experiencing
reduced stress, improved quality of lives and the organization is seeing
higher retention rates.

"Our employees using PayActiv, in conjunction with our services from
ADP, tell me that they now have a new way to confidently manage their
finances and even save more," says Ruckman. "It has positively affected
our employees' morale while also serving as a tool for retention."

Most recently, Todd Baker, Managing Principal at Broadmoor Consulting,
included PayActiv in his analysis of salary-linked Fintech solutions,
saying: "Americans in low-income working families are struggling to deal
with periodic small financial shocks while spending billions on
high-cost payday loans, auto title loans and bank overdrafts that only
make the problem worse. Employers suffer too, as financially-stressed
employees are prone to health problems, absenteeism and high turnover."

"Companies leveraging ADP Marketplace, can
save as much as $50,000 annually for as few as 100 employees enrolled in
" said Safwan Shah, CEO and founder of PayActiv. "Our
holistic approach towards financial wellness is a win for both employers
and employees."

ADP Marketplace is an online storefront designed to help employers
create HR ecosystems for their companies using solutions from ADP and
leading third-party partners, enabling companies of all sizes to extend
the value of their workforce solutions seamlessly across their entire
organization via a secure, single-sign-on process.

About PayActiv

PayActiv is an award-winning holistic financial wellness platform for
employees to get on-demand access to earned but unpaid wages. Businesses
that partner with PayActiv see significant cost reductions through
increased engagement and retention. Employees love PayActiv because it
eliminates the between-paycheck financing fees of payday loans, bank
overdrafts and title loans. PayActiv also offers a suite of services
that include better banking products, savings and budgeting tools, bill
payment and financial health measurement. PayActiv is backed by SoftBank
Capital and won best in class awards in both FinTech and HRTech
categories in 2016. Visit
to learn more.

ADP is a registered trademark of ADP, LLC

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