Market Overview

Roofing: Market Forecasts in the U.S. to 2021 featuring GAF Materials, Owens Corning, CertainTeed, Firestone Building Products, Carlisle SynTec, and Johns Manville -


The "Roofing:
Market Forecasts in the US by Product, Market and Subregion"

report has been added to's

This study presents historical sales and demand data (2006, 2011, and
2016) and forecasts (2021) by product (asphalt shingles, metal roofing,
bituminous membranes, plastic roofing, rubber roofing, roofing tiles,
wood shingles and shakes, and other products), market (new residential,
residential reroofing, new commercial, and commercial reroofing), and US

The study also evaluates company market share and provides competitive
analysis on industry participants, including:

  • GAF Materials
  • Owens Corning
  • CertainTeed
  • Firestone Building Products
  • Carlisle SynTec
  • Johns Manville

Larger Number of Older Roofs to Spur Reroofing Activity

The US features a large number of older homes and commercial structures
with roofs at or near the end of their expected product lifespans. Going
forward, many home and business owners will invest in roof renovation
and replacement projects to install new roofs with superior performance
and aesthetic properties.

High Level of Storm Activity in 2016 to Boost Use of
Storm-Resistant Roofing Materials

The US experienced a number of severe weather events in 2016 that caused
extensive roof damage in many parts of the country, necessitating the
repair and replacement of thousands of roofs. This surge in reroofing
jobs was in large part due to the fact that many structures are
outfitted with roofing materials that do not meet modern building codes
for storm resistance. Going forward, home and business owners will
undertake roof renovation projects to replace these older products with
more durable materials - such as laminated asphalt shingles, metal
roofing, and polymer-modified bituminous membranes - that can better
withstand high winds and heavy precipitation.

Roofing That Improves Energy Efficiency Will See Increasing Use

Construction professionals are increasingly recognizing the role roofing
can play in reducing a building's energy consumption and lowering its
utility bills. In parts of the US where lengthy summers drive up air
conditioning costs, contractors will increasingly specify products that
meet cool roofing criteria. These products - light-colored membranes,
metal roofing, roofing tile, and granule-coated asphalt shingles -
deflect sunlight and minimize heat transfer. In areas where severe
winters are an issue, the installation of insulated metal panels can
minimize heat loss and keep energy costs low.

Concerns About Shortage of Trained Roofers to Promote Use of
Easy-to-Install Products

The roofing industry faces a potential shortage of trained craftspeople
as older workers leave the profession and younger people show a
reluctance to enter traditionally blue-collar careers. One way in which
contractors will be able to adjust to this lack of highly skilled
roofers is to increasingly specify easy-to-install roofing materials.
Such products as plastic, rubber, and bituminous membranes with
peel-and-stick backings, and field-fabricated standing seam roofing can
be quickly installed by work crews with moderate skill levels, thus
reducing the complexity - and cost - of roofing jobs.

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