Market Overview

U.S. Digital Gaming Market Analysis 2015-2018 and Forecast to 2023 - Scope for Further Growth of the Market is Quite Low -


The "U.S.
Digital Gaming Market (2015-2023)"
report has been added to's

The U.S. is projected to be one of the most prominent digital games
market in the world.

Digital games have always been a favorite choice of entertainment for
the people of the region. In recent years, there has been a
transformation in the distribution channel of the games in the country.
Research shows that game sales via digital means are dominating the U.S.
games market while boxed games are slowly becoming the second choice.

The U.S. presents a robust market with preferences for all gaming
platforms - PC, mobile, and console. Though gaming on a console is most
popular in the country, the time spent on mobile gaming has also
increased. Mobile gaming is gaining traction as some major companies in
the nation like Take-Two Interactive, Activision Blizzard, etc., who
were previously only into PC/Online games, are entering into the mobile
gaming segment.

Overall, the total consumer spending on video gaming has increased
rapidly in the last few years at ~16.48% CAGR (2014-16) in the U.S.
Also, the high growth of interest in eSports and virtual-augmented
reality, clubbed with the increasing prevalence of digitally
downloadable games are expected to drive the Digital Games market
forward in the country.

By platforms, the market is segmented into PC games, mobile games, and
console games. Among these segments, console games is the most
significant revenue generator while mobile games have exhibited the
fastest growth rate.

Key Growth Factors

  • With a growth in the median income of U.S. households, the purchasing
    power of people has gone up, resulting in an increase in expenditure
    on games. It has increased from 3.2% to 4.3% in the 15-24 years
    category and from 2.9% to 5.6% in the 25-34 years category in
    2014-2015, further boosting the strong economic backbone of the
    economy. This is expected to result in higher expenditure on digital
    games in the coming years and will increase adoption of digital gaming.
  • With the introduction of events like eSports in the U.S. supported by
    astounding internet connectivity at 14-17 Mb/s as on 2016, the U.S.
    stands as a significant market for the growth of online gaming.

Threats & Key Players

  • Given the factor that the U.S. is already a saturated market for
    digital games, the scope of further growth of the market is quite low.
    With already high smartphone penetration in the U.S.A. (69%), the
    range of massive development of the mobile gaming segment is small.
  • Also, the working hours in the region are not very favorable for the
    growth of the market. In the U.S., 85.8% of males and 66.5% of females
    work more than 40 hours per week. The high working hours for the U.S.
    youth may lead to a reduction in time spent on gaming.
  • The key players in the U.S. Digital Gaming market are Activision
    Blizzard, Electronic Arts, Take Two Interactive, Zynga, Microsoft
    Corporation, etc.

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