Market Overview

China Digital Gaming Market (2018-2023) Featuring Tencent, NetEase, Kongzhong, Shanda, and 37 Interactive - ResearchAndMarkets.com

Share:

The "China
Digital Gaming Market (2018-2023)"
report has been added to ResearchAndMarkets.com's
offering.

China's Digital Gaming market has grown exponentially in the past few
years due to the popularity of mobile games and eSports in the country.
This uptrend is projected to continue through the forecast period of
2018-2023.

There are 600 Mn gamers in China, and they spend money mostly on PC
gaming and mobile gaming. The key driver for the growth of mobile gaming
is the increased usage of smartphones. With the dawn of internet on
mobiles and the continuous improvement in hand-held devices, accessing
entertainment anytime, anywhere has become very easy, and it is
attracting a large number of people to play games on mobiles.

Mobile games is the fastest growing segment and is projected to overtake
PC games by 2018. A significant contributor to the growth of the mobile
segment has been Apple's mobile app store in China. China is becoming
the most significant gaming market in the world and that can be accrued
to Tencent Holdings Ltd., China's largest internet company, which is
backing the mobile gaming and PC gaming revenues.

The China Digital Gaming market is segmented into PC games, mobile
games, and console games. Among these segments, mobile gaming is
expected to register the highest growth rate.

Key Growth Factors

  • The most significant growth factor for China is that most of its
    gaming market is self-sufficient and Chinese companies curate their
    own content and develop high-quality games for mobiles and PCs. Also,
    China is a mobile-first country, and an average mobile user owns cheap
    but highly advanced mobile phones, which allows them to play mobile
    games on the go.
  • Given China's huge young population base, there is enormous scope for
    further adoption of smartphones and increased growth within the
    Chinese mobile gaming market. Also, eSports is expected to drive the
    demand for PC and mobile games in the country.

Threats & Key Players

  • Government regulations in China often inhibit the growth of the
    market. China's Ministry of Culture has a strict anti-addiction
    regulation for gaming companies, and this requires companies to
    self-regulate and restrict the amount of time that minors can play a
    game, thereby reducing profits in the long run.
  • Chinese gamers prefer their own local content over foreign ones. So,
    it is difficult for non-Chinese companies to enter China's gaming
    market due to local preferences, restrictions and censorship.
  • The key players in the China Digital Gaming market are Tencent,
    NetEase, Shanda, Kongzhong, etc.

Companies Featured

  • Tencent
  • NetEase
  • Kongzhong
  • Shanda
  • 37 Interactive

Key Topics Covered

Chapter 1: Executive Summary

Chapter 2: Introduction

Chapter 3: China Digital Gaming Market - Overview

Chapter 4: China Digital Gaming Market Segmentation - by Platform

Chapter 5: China Digital Gaming Market Segmentation - by Revenue Models

Chapter 6: China Digital Gaming Market Segmentation - by Genres

Chapter 7: China Digital Gaming Spend Analysis

Chapter 8: Competitive Landscape

Chapter 9: Market Share of Companies

Chapter 10: Conclusion

Chapter 11: Appendix

For more information about this report visit https://www.researchandmarkets.com/research/g5jcv5/china_digital?w=4

View Comments and Join the Discussion!