Market Overview

3D Face Recognition Pioneer SensibleVision Pushes Back on Microsoft's Call for Government Regulation


Urges focus on the importance of market drivers in technology adoption

a global developer of mobile, AI-based 3D face authentication solutions,
today criticized Microsoft's call for government regulation of facial
recognition technology. SensibleVision has been working in the digital
biometric space for over a dozen years and holds seven issued patents
related to this technology.

In a recent blog
, Microsoft President Brad Smith urged Congress to study and
oversee the use of facial recognition technology, comparing it to
products like medicines and cars that are highly regulated. The company
is the first tech giant to call for regulations to monitor and manage
use of this emerging technology.

Microsoft established an internal committee earlier this year called AI
and Ethics in Engineering and Research (AETHER). The group's mission is
to formulate internal policies to respond to specific technology-related
issues but to date has not published any guidance regarding facial

"Why would Smith single out this one technology for external oversight
and not all biometrics methods?" asks George Brostoff, CEO and
Co-Founder of SensibleVision. "In fact, unlike fingerprints or iris
scans, a person's face is always in view and public. I would suggest
it's the use cases, ownership and storage of biometric data (in industry
parlance "templates") that are critical and should be considered for
regulation. Partnerships between private companies and the public sector
have always been key to the successful adoption of innovative
technologies. We look forward to contributing to this broader

About SensibleVision

SensibleVision is a global leader in multi-factor biometric-driven
authentication technologies leveraging facial recognition. For more than
a decade, their patented face authentication and continuous security
technology has helped banks, technology companies and other
organizations reduce fraud. Their flagship solutions offer quick and
continuous authentication for computers, tablets, smartphones and mobile
apps. For more information, please visit SensibleVision.

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