Market Overview

Cinnafilm's PixelStrings Wins 2018 Hollywood Professional Association Engineering Excellence Award


Cinnafilm receives its third Engineering Excellence Award from the
distinguished association

Cinnafilm, a global leader in innovative video optimization solutions
for television, film and multimedia delivery, has received the
prestigious HPA Engineering Excellence Award for its new cloud-based
platform as a service, PixelStrings.

PixelStrings is a cloud-based video conversion service focusing on
ultimate playback quality for media. Leveraging the award-winning
framerate conversion, retiming, artifact/noise/telecine correction and
transcode technologies from Cinnafilm, this PaaS enables the mass
creation of best-possible video versions, while leveraging infinite,
GPU-enabled cloud compute power. The platform is a growing hub of other
best-of-breed media technologies and is a simple pay-as-you-use toolset
available 24/7 through a browser. PixelStrings enables the freedom of a
predictable OpEx process.

Winners were determined through a highly competitive judging session
held at IMAX on June 16. Awards will be given out at the 13th annual HPA
Awards gala at the Skirball Cultural Center in Los Angeles on November

Joachim Zell, Chair of the HPA Awards Engineering Committee, said, "Once
again, the Engineering Excellence judging sessions brought us
outstanding presentations from a variety of companies at work in
different parts of the media and entertainment ecosystem. The presenters
are representative of the amazing work that great companies and
brilliant individuals are bringing to the marketplace. The judges had a
strong field of excellent technologies to evaluate, and the results were
extremely close. Based on the effort, talent, and time from the
presenters and the enthusiasm of the judges, it is clear that the HPA
Engineering Excellence award is meaningful to our industry, and I want
to personally thank our presenters and our intrepid judges.
Congratulations to the winners and to the entrants for truly impressive

"Winning the HPA Engineering Excellence Award is such an amazing honor
for us," says CEO Lance Maurer. "The Cinnafilm team has created
something truly special with PixelStrings — when respected peers
recognize the impact an endeavor like this represents to our industry,
it is really quite special. We believe we have not just created a new
technology with PixelStrings, but we are enabling a new way of doing
business - in the cloud."

This year's recipients also include Blackmagic Design, Canon and IBM
Aspera/Telestream. Samsung received an honorable mention. This is the
third win for Cinnafilm, succeeding past wins in 2012 and 2014.

About Hollywood Professional Association Awards

The Hollywood Professional Association (HPA) is the trade association
serving the community of individuals and businesses who provide creative
and technical expertise, support, tools and infrastructure for
professional content creation, distribution and archive.

Launched in 2006, the HPA Awards promote creative artistry in the field
of post production, and recognize the achievement of talent, innovation
and engineering excellence in the larger professional media content

About Cinnafilm

Cinnafilm, Inc. is a global leader in innovative video optimization
solutions for television, film, and multimedia delivery. Harnessing the
unmatched computing power of modern graphics cards, Cinnafilm's
patented, 100% file-based software solutions are rapidly changing the
field of high-quality image processing. Cinnafilm software is in use
today at many of the world's premier, forward-thinking studios and
networks, solving a wide variety of very complex imaging problems,
including but not limited to, restoration and bitrate optimization,
noise removal and texture-matching for digital cinema and film, and
automatic retiming and standards conversions within real-time transcode

Cinnafilm's corporate office is located in Albuquerque, New Mexico.

Learn more at

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