Market Overview

Old Navy's Cause Platform ONward! Teams Up with Kristen Bell to Rock Your First Day of School


Chance to Win Shopping Spree & Singalong with Bell Raises Funds
for Boys & Girls Clubs

To support its cause platform ONward!, Old Navy is teaming up
with Kristen Bell for a once-in-a-lifetime opportunity to rock your
first day of school. A lucky winner and guest will be flown to Los
Angeles for a $1,000 back-to-school shopping spree and a special
singalong session with the musically talented actress. The sweepstakes
raises funds for Old Navy charitable partner Boys & Girls Clubs,1
and fans can enter through the online fundraising platform Omaze. For
just $10, entrants can support club youth and have the chance to win by

This press release features multimedia. View the full release here:

Old Navy's Cause Platform ONward! Teams Up with Kristen Bell to Rock Your First Day of School (Photo ...

Old Navy's Cause Platform ONward! Teams Up with Kristen Bell to Rock Your First Day of School (Photo: Business Wire)

To launch the sweepstakes, Bell will perform a back-to-school anthem
penned from interviews with Boys & Girls Club kids. Bell will also share
some of her personal past back-to-school looks in preparation for
styling out the lucky winner in their first day of school outfit.

"Heading back to school each year is an unforgettable moment in every
child's life," said Kristen Bell. "I am excited to help the winner of
this campaign look and feel their best, so they can start the school
year with a sense of confidence and empowerment. It is an honor to
partner with Old Navy's ONward! program to raise money for Boys &
Girls Clubs and help turn learners into leaders."

ONward! is how Old Navy pays it forward in local communities.
Through the cause platform, the brand partners with nonprofits to
empower the next generation with real-world skills, training, and job
opportunities to make a difference in communities and blaze a path
forward to a brighter future. For over a decade, Old Navy has partnered
with Boys & Girls Clubs to help turn learners into leaders and provide
first jobs through the This Way Ahead internship program.

This back-to-school season Old Navy is also launching an ONward!
capsule collection of clothing to celebrate the brand's cause work. The
collection includes tees and hoodies for boys & girls, as well as totes
and water bottles with the inspiring message "Our Generation Will Change
the World." Old Navy will donate $50,000 to Boys & Girls Clubs3
in honor of the special collection, available for sale in all U.S. and
Canada stores and online at

In addition to the online sweepstakes fundraiser, Old Navy is also
sponsoring an in-store fundraising campaign with the goal of raising $1
million to benefit Boys & Girls Clubs. From July 26 to August 8, Old
Navy will match in-store customer donations up to $300,000.4
Customers can donate at the register at all U.S. and Canada stores.
Customers who donate $5 or more in stores will receive an entry voucher
to the Omaze sweepstakes, as well as $5 off of a future purchase of $35
or more.5

About Old Navy

Old Navy is a global apparel and accessories brand that makes current
American essentials accessible to every family. Originated in 1994, the
brand celebrates the democracy of style through on-trend, playfully
optimistic, affordable and high quality product. A division of
San Francisco-based Gap Inc. (NYSE:GPS), Old Navy brings a fun,
energizing shopping environment to its customers in more than 1,000
stores around the world. For more information, please visit

About Omaze

Omaze makes giving fun and easy by offering donors around the world the
chance to win once-in-a-lifetime experiences and purchase exclusive
merchandise to support critical causes. Omaze campaigns connect
influencers, nonprofits and donors to create lasting impact, and have
raised funds and awareness for nearly 400 charities with donations from
over 180 countries. Omaze is a for-profit company that collects a 20%
fee on net raises from experience-driven campaigns. For more
information, please visit

1 Proceeds to benefit Boys & Girls Clubs of America (BGCA)
and Boys & Girls Clubs of Canada (BGCC).

2 See for Official Rules, including details
on alternate method of entry.

3 Donation will benefit BGCA and BGCC.

4 Old Navy will match total in-store customer donations to
BGCA and BGCC up to $300,000. The match will be divided proportionally
between BGCA and BGCC based on the donations received in US and Canadian
stores, respectively.

5 Get $5 off your purchase of $35 or more: Offer valid on Old
Navy merchandise only from 8/9/18 at 12:01 am ET through 8/22/18 at
11:59 pm ET in the U.S. (including Puerto Rico) at Old Navy stores and
online at Exclusions and restrictions apply - see store
associate or for details. Qualifying amount applies to
merchandise only, to value of gift cards purchased, packaging,
applicable taxes or shipping & handling charges. No adjustments on
previous purchases.

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