Market Overview

The Dairy Queen® System Wants to Help Sick Kids Get Back to Being Kids Again

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13th Annual DQ®
Miracle Treat Day on August 2 benefits Children's Miracle Network
Hospitals
® in the U.S.

All kids want to have fun. But for millions of sick children currently
cared for at local Children's Miracle Network Hospitals® (CMNH),
fun is on hold. The Dairy Queen® system
wants to help those kids get out of the hospital sooner and back to
having fun again.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180724005715/en/

The featured Miracle Treat Day Blizzard Treat of the Day is Oreo®, the most popular Blizzard Treat t ...

The featured Miracle Treat Day Blizzard Treat of the Day is Oreo®, the most popular Blizzard Treat to date. (Photo: Business Wire)

DQ® will once again bring communities together
to support CMNH during the 13th Annual Miracle Treat Day on Thursday,
August 2. On Miracle Treat Day, $1 or more from every Blizzard®
Treat sold at participating DQ Grill & Chill® and
Dairy Queen
locations throughout the U.S. will be donated to the
local Children's Miracle Network Hospital. Funds raised during Miracle
Treat Day support critical treatments and healthcare services, pediatric
medical equipment and charitable care to help save and improve the lives
of local children.

"We want to make Miracle Treat Day the most fun, most meaningful day of
summer. The kids at children's hospitals across America are depending on
us," said Maria Hokanson, executive vice president of marketing for
American Dairy Queen Corporation (ADQ). "Miracle Treat Day is a
celebration of how our communities come together to help the kids
treated by Children's Miracle Network Hospitals so that they can be at
home with their family, having fun and playing with their friends as
soon as possible."

Every minute, 62 children are admitted to a Children's Miracle Network
Hospital. One in 10 children in North America are treated at Children's
Miracle Network Hospitals each year.

Last year, DQ operators across the U.S. and Canada contributed
more than $4 million on Miracle Treat Day alone in support of local
Children's Miracle Network Hospitals. Since 1984, the Dairy Queen
system has raised more than $135 million for the charity through
fundraising efforts including Miracle Treat Day, the Miracle Balloon
campaign and other local initiatives.

The featured Miracle Treat Day Blizzard Treat of the Day is Oreo®,
the most popular Blizzard Treat to date. The Blizzard Treat
of the Month for August in the U.S. is the new Reese's®
Outrageous Blizzard
Treat. All other Blizzard Treats,
including those on the new Summer Blizzard Menu, are also
available that day.

For more information about Miracle Treat Day, visit MiracleTreatDay.com
and connect on Twitter using #MiracleTreatDay. The DQ brand
is on Snapchat. Celebrate Miracle Treat Day using our custom filter at
participating locations and add @LOVEmyDQ to follow us.

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen
and follow along on Instagram at @DairyQueen. Visit the DQ Facebook
fan page, which has more than 11.4 million friends and become a friend
at facebook.com/dairyqueen.

About Children's Miracle Network Hospitals:

Children's Miracle Network Hospitals® raises funds and
awareness for 170 member hospitals that provide 32 million treatments
each year to kids across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare services, pediatric medical
equipment and charitable care. Since 1983, Children's Miracle Network
Hospitals has raised more than $5 billion, most of it $1 at a time
through the charity's Miracle Balloon icon. Its various fundraising
partners and programs support the nonprofit's mission to save and
improve the lives of as many children as possible. Find out why
children's hospitals need community support, identify your member
hospital and learn how you can Put Your Money Where the Miracles Are, at
childrensmiraclenetworkhospitals.org and facebook.com/CMNHospitals.

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire)
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information visit DairyQueen.com.

Link to video footage and photos: https://bit.ly/2LLFIHq

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