Market Overview

Nonwovens in the US by Product and Market to 2021 - Imports of End-Use Products Restrain Growth -


The "Nonwovens
in the US by Product and Market, 8th Edition"
report has been
added to's offering.

This study presents historical demand data (2006, 2011, 2016) and
forecasts (2021) by product (spunmelt, carded, wetlaid, and airlaid) and
market (disposables and nondisposables). Disposables markets include
consumer, filtration, and medical markets. Nondisposables markets
include construction, electrical and electronics, motor vehicle,
furnishings, and carpet and rug markets.

The study also evaluates raw materials consumption, company market
share, and competitive analysis on industry competitors, including:

  • Kimberly-Clark
  • Berry Global
  • DuPont
  • Berkshire Hathawa
  • Freudenberg

Large, Established Disposables Markets Will Drive Nonwovens Gains

About two-thirds of new growth in this period will be associated with
nonwovens' use in the production of disposable goods such as wipes,
diapers, and medical supplies.

Nonwovens dominate in these and many other single- or limited-use
products, favored for their low cost, light weight, and versatile
formulation and performance possibilities.

In addition, the nonwoven content of these disposable products tends to
be high, making these markets especially beneficial to growth in the
nonwovens market.

Market Growth will Benefit Nonwovens in Construction &

In some markets, growth in nonwovens sales will be driven by market
trends in addition to continued market penetration. For example,
nonwovens used in roofing materials, house wrap, and geotextiles will
benefit from strong growth in construction activities.

Similarly, nonwoven battery separators will see gains following the
expansion in production of high-performance batteries such as
lithium-ion types.

Building acoustics also offer the prospect of a relatively untapped
market in which nonwovens perform well, although this market remains

Product Development & Price Growth Make for Higher Market Value

The technologies going into nonwovens, such as microfibers and
nanofibers, spunmelt web formation, and thermal web bonding, continue to
improve with ongoing research and development.

As these technologies make for increasingly value-added and
high-performance nonwovens, growth in product pricing contributes to
higher overall market value. For example, meltblown nonwovens are
costly, due to the energy requirements of their production process.

Nevertheless, investments into meltblown technology are on the rise, as
these materials have proven effective in applications such as filtration
and acoustics.

Imports of End-Use Products Restrain Growth for US Nonwovens

Since US demand for nonwovens relies on the domestic manufacture of
products that contain nonwovens, the foreign production and importing of
these finished products limits the size and future growth of the
nonwovens market.

In several major markets, including personal hygiene products, medical
supplies, electronics, and motor vehicles, much of the United States'
demand is met by foreign production, with imports increasing faster than
domestic production.

In a highly globalized industry, gains in nonwovens sales are therefore
restrained by competition with the low-wage labor of developing
countries such as China.

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