Market Overview

The US Stretch & Shrink Film Market by Product, Resin and End-Use - Forecast to 2021 -


The "Stretch
& Shrink Film in the US by Product, Market and Resin"

report has been added to's

This study presents historical demand data (2006, 2011, and 2016) and
forecasts (2021) by product (wrap, hoods, bags, labels), market (storage
and distribution - pallet unitization and bundling; product packaging -
food, paper and textile products, beverage, and consumer), and resin

The study also evaluates company market share and offers competitive
analysis on industry participants, including:

  • Bemis
  • Berry Global
  • Inteplast
  • Intertape Polymer Group
  • Paragon Films
  • Sealed Air
  • Sigma Plastics Group

Widening Range of Applications to Fuel Stretch & Shrink Film

Gains will be driven by increased palletizing and shipping activity, as
well as improvements in resin and machinery technology, which will
expand stretch and shrink film's range of use. Growth in consumer
spending and retail activity will also support demand for stretch and
shrink film in fast-growing product packaging applications, such as
collation films and labels.

Strong Outlook for Pallet Wrap & Stretch Hoods Will Drive Gains

Pallet unitization films accounted for just over half of total demand
for stretch and shrink films in 2016. Strong gains in this market will
be driven by increased warehousing, storage, and shipping activity. As
goods are transported longer distances, brand owners expect greater load
integrity to keep product damage to a minimum. Advances in resin and
application machinery have lowered material and operational costs,
allowing more pallets to be wrapped and amplifying film's competitive
advantages over other load stabilizing methods.

Particularly rapid gains are expected for stretch hoods, as greater
adoption of hooding machinery and performance advantages such as high
throughput, clarity for barcode scanning, and greater load stability
expand their applications.

Multilayer Films to Enhance Film Performance & Enable Lower

Multilayer stretch and shrink films will continue to make inroads in the
market due to greater strength and customization capabilities.
Multilayer films are also favored for their downgauging potential, as
they require less material to achieve required mechanical specifications.

However, growth for multilayer film has been restrained in the US by
ongoing patent disputes over films containing seven or more layers. In
the meantime, five-layer lines will continue to replace single-layer and
three-layer lines.

Shrink Labels Remain Among Fastest Growing Product Types

Shrink sleeve labels will continue to grow at a strong pace going
forward due to trends in the packaging industry toward enhanced shelf
appeal. Brand owners are seeking to differentiate their products with
eye-catching graphics, promotional material, and unique shapes and sizes.

Shrink labels conform tightly to a variety of shapes, are amenable to a
variety of printing techniques and inks, and are clear and scuff

Polyolefin-based shrink labels will offer new growth opportunities, as
these are more easily recycled in the PET bottle recycling stream than

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