Market Overview

Market Entry Assessment: Tips to Develop a Win-Win Market Entry Strategy | Infiniti Research


Infiniti Research, a global market and customer intelligence solutions
provider, has announced the completion of their new market
entry assessment study on the ICT industry
. A leading player in the
ICT industry, specializing in offering cloud services, wanted to develop
a new market entry plan to expand into the European market after having
established their presence in the Australian market.

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Market Entry Assessment for a Leading Cloud Services Provider (Graphic: Business Wire)

Market Entry Assessment for a Leading Cloud Services Provider (Graphic: Business Wire)

According to the ICT industry experts at Infiniti,
"Despite the accelerated growth in the ICT industry, several cloud
services providers face major challenges owing to their inability to
effectively deliver and manage cloud solutions for multiple clients."

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For years, cloud computing has been one of the major disruptive forces
within the ICT industry, making it one of the must-have enterprise
technology today. The market for cloud services is expected to witness
massive growth in the coming years owing to a rise in the shift to cloud
platforms. Moreover, factors such as remote monitoring, application
discovery, billing, provisioning, backup, invoicing, and ticketing pose
major challenges for players operating in the cloud services market.

To overcome such challenges, ICT industry players are now focusing on
devising strategies that'll help them handle different functions while
effectively handling multiple cloud consumers. Leading players in this
sector are also investing and venturing into alternative market segments
to drive profits and tackle challenges arising due to market dynamism.

The market entry assessment solution presented by Infiniti helped the
cloud services provider to develop a win-win market entry strategy that
involved a thorough analysis of several factors that affect market

To know more about our market entry assessment solution, ask
an analyst

This market entry assessment solution provided
benefits that helped the client to:

  • Identify and capitalize on the most profitable market segment
  • Redefine their market entry plan to meet the local market's
  • To know more about our market entry assessment solution, request
    a proposal

This market entry assessment solution provided
predictive insights on:

  • Identifying and venturing into newer market segments
  • Redefining business strategies to gain a blended view of the market
  • To read more about the scope of our engagement, ask
    an analyst

View the complete market entry assessment study here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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