Market Overview

Qlik Acquires Podium Data


Acquisition Expands Qlik's Portfolio Beyond Analytics, Enabling
Analytics-Ready Data Strategy to Drive Data-Driven Transformation

a leader in data analytics, today announced the acquisition of Podium
, an enterprise-grade data management company whose
solution simplifies and accelerates customers' ability to manage,
prepare and deliver analytics-ready data to every business user
across a diverse data landscape.
This acquisition expands Qlik's
mission, moving beyond analytics to being a provider of solutions that
democratize data for every user to create a more data literate world.

Enterprise data strategies have evolved to rely heavily on the creation
of data lakes, however customers are realizing that these and other data
sources aren't designed to easily and quickly deliver data to the
business user. In many instances, data lakes have only increased
customer data complexity and management headaches. According to Gartner
Inc., "Through 2018, 90% of deployed data lakes will be rendered
useless, as they're overwhelmed with information assets captured for
uncertain use cases." 
(Gartner. Derive Value From Data Lakes
Using Analytics Design Patterns. 26 September 2017)

"We work closely with customers to build an analytics strategy that
transforms many parts of their business with Qlik, and yet there is
still huge untapped value in much of their data," said Mike Capone, Qlik
CEO. "You can't be a leader in Business Intelligence and ignore the
complexities of data management. Acquiring Podium Data furthers our goal
of being the partner to handle a customer's most difficult data
challenges, driving both their analytics and data strategy."

Qlik believes an organization's analytics strategy is only optimized
when paired with a strong data strategy, and yet most analytics vendors
are falling short on delivering in this area. Customers lack
understanding of even what data they already have, and are left
struggling to maximize their data's value. Qlik's multi-cloud
capabilities and upcoming Associative Big Data Index are designed to
help customers tap into all their data, explore massive data volumes in
any direction and discover new insights. With Podium Data, Qlik will
provide customers with an expanding enterprise data management solution
to transform their raw data into a governed, analytics-aware information
resource. Together Podium Data and Qlik will help break down
bottlenecks and silos inherent in disparate enterprise data
environments, and expand the value of data throughout the enterprise.

Podium Data helps customers transform the passive data lake into a
self-service data resource that efficiently manages data processes,
reduces data prep time, and delivers data faster into the hands of
business users. Enterprise customers such as Astellas, TD Bank, Charter
Communications and Cigna have relied on Podium Data to pivot to an agile
data management strategy, delivering consumable information for business
users through automated sourcing, cataloging, profiling, preparation and
publishing of data at scale, whether it be in the cloud or on-premise.

"The promise of big data to deliver value to the full enterprise hinges
on the ability to organize data and make it analytics ready," said Paul
Barth, CEO of Podium Data. "We're excited to be joining Qlik to marry
our data management capabilities with the analytics leader to bring data
to life for every enterprise user."

Podium Data will be the foundation for a Qlik data hub offering,
encompassing a comprehensive set of capabilities to better manage,
understand and act on data. Qlik envisions a data hub to be more than
just data storage, preparation and gathering of metadata. Businesses
demand a dynamic ecosystem for enterprise data producers and consumers,
including a smart data catalog for all data assets, regardless of source
or location. Qlik envisions a complete data hub offering that transforms
data from raw to ready and includes key capabilities such as:

  • Intelligent Data Profiling and Onboarding: Ability to profile and
    register data from any source or location throughout the organization,
    providing a comprehensive understanding of every data element, with
    applied pattern matching, rules based metadata enrichment, and auto
    obfuscation rules to protect sensitive data.
  • Automated Data Quality: Inspecting, improving and documenting the
    quality of incoming data through validation, formatting and encryption.
  • Data Preparation and Publishing: Enriching and transforming data
    without additional programming, with the ability to publish data to
    downstream systems and be consumed by a broad base of users, including
    data scientists, analysts and business intelligence users.
  • Smart Data Catalog: A searchable data catalog organized with tags,
    business definitions and data lineage that makes it fast and easy for
    business users to find, understand and "shop" for data.

To learn more about Qlik's expanded data management capabilities with
Podium Data, register for the Data
tour taking place this October and November in select
cities across the globe.

About Qlik

Qlik® is the leading data analytics platform and the pioneer of
user-driven business intelligence. Its portfolio of cloud-based and
on-premise solutions meets customers' growing needs from reporting and
self-service visual analysis to guided, embedded and custom analytics,
regardless of where data is located. Customers using Qlik Sense®,
QlikView® and Qlik® Cloud, gain meaning out of information from multiple
sources, exploring the hidden relationships within data that lead to
insights that ignite good ideas. Headquartered in Radnor, Pennsylvania,
Qlik does business in more than 100 countries with over 48,000 customers

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Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik
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registered trademarks of their respective owners.

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