Market Overview

Staples and Jessica Alba Team Up to Prepare Students for a Successful School Year


Staples continues charitable partnership with and
introduces in-store sweepstakes

Staples, the back-to-school specialty store, is teaming up with Jessica
Alba to help students succeed in the upcoming school year with a
scholarship sweepstakes and in-kind donations to support classroom
projects on Together, Staples and Jessica Alba hope to
spark the imaginations of the next generation of big thinkers.

Staples plays a proud role in millions of teachers' and families'
back-to-school shopping rituals providing the expertise they need to
kick-start their year of educational discovery. As a busy mom of three,
Jessica relies on Staples and its in-store specialists to help find the
right tools for her kids' backpacks and school supplies, and she values
the quality time spent with her children during their annual
back-to-school shopping trip.

"What I love about Staples is they have incredibly accommodating
in-store specialists that helps parents get their kids ready for the
school year," says Jessica. "Back-to-school is a special time for my
kids because it signifies a milestone in their lives. It makes it even
more meaningful that Staples is partnering with because
my children get to experience an important lesson in giving back while
we shop for their back to school essentials."

"Jessica Alba represents the parents who are visiting our stores in
search of the supplies their students need to succeed. Her influential
voice will propel our charitable efforts and help us create a greater
impact in the classroom," says Steve Matyas, Chief Executive Officer,
U.S. Retail, Staples. "Teachers play a crucial role in motivating and
inspiring the next generation and as the back-to-school specialty store,
Staples is committed to supporting teachers and students through and the Staples for Students scholarship sweepstakes."

"Staples has been a generous and valued partner for five years, and
we're so thankful for the brand's continued support of our mission,
which helps bring learning to life for thousands of teachers and
students in classrooms nationwide," said Charles Best, Founder and Chief
Executive Officer of
"We also appreciate Jessica Alba's support, and thank her for calling on
the public to help classrooms in need across the country."

Staples for Students Scholarship Sweepstakes

Shoppers who make a purchase of $25 or more can enter the Staples
for Students
scholarship sweepstakes to win one of five education
prizes: a $50,000 grand prize scholarship presented by Jessica Alba, or
one of four $25,000 first-prize scholarships.

How to donate to

This year, shoppers can donate to classroom projects in their local
areas at Staples stores, and Staples will match donations raised during
the back-to-school season.

Together, Staples and have funded more than 700,000
classroom projects for teachers and positively affected more than 18
million students across the country.

Parents, students and teachers can visit local Staples stores or
to support a classroom project or enter to win the scholarship today.

About Staples for Students

Staples has a long history of supporting students, teachers and
classrooms. Staples for Students is an ongoing program that helps
students and teachers with the school supplies and essential items
needed to achieve success in education. The Staples for Students
campaign has included school supply drives, support for teachers in
classrooms, donations for education projects, classroom initiatives such
as Designed by Students, and the sale of products that give back to
communities and classrooms in need.

About is the leading platform for giving to public schools.
Teachers across America use the site to create projects requesting
resources their students need, and donors give to the projects that
inspire them. Since its founding by a Bronx teacher in 2000, more
than 2 million people and partners have given $701 million to projects
reaching 28 million students. Unique among crowdfunding platforms, the team vets each project request and ships resources
directly to the school. Every donor receives photos of their project in
action, thank-yous from the classroom, and a cost report showing how
every dollar was spent. was the first charity to make
the top 10 on Fast Company's list of the Most Innovative
Companies in the World. Visit
to learn more.

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