Market Overview

Voya Financial Paves Path to Financial Wellness with New Digital Experience


Website enhancements part of broader approach to improving
participant outcomes and advancing financial security

Voya Financial, Inc. (NYSE:VOYA), announced today the launch of its new
Financial Wellness Experience, the latest addition to the company's
suite of financial wellness offerings that includes access to guidance
and personal financial planning services. The experience is another
example of Voya's focus on purposeful innovation, with the goal of
developing meaningful tools and resources that support individuals on
their journey to and through retirement.

"At Voya, our approach to financial wellness is centered around
workplace solutions that can help individuals find the right balance
between living for today while preparing for their future," said Charlie
Nelson, CEO of Retirement and Employee Benefits for Voya Financial. "We
believe that improving financial wellness is good for both the employee
and employer. Offering support in this area can lead to a healthier,
less-stressed and more-productive workforce that appreciates its
employer and the benefits available to them."

Developed from insight and consumer feedback through user testing, the
experience provides participants with a resource center for educational
articles, life-stage tips, and planning tools and calculators so they
can learn and take action. After completing a brief financial
assessment, participants will receive a personalized summary of where
they stand along with a customized dashboard that includes meaningful
steps for improvement. This personalized approach is important given
that the financial wellness needs of individuals may differ across
generations and socioeconomic demographics. Voya's initial findings show
that of those who complete their assessment, more than eight out 10
users go on to further explore the dashboard to learn more about
enhancing their financial picture.1

Financial pillars for success

According to industry research,2 a significant amount (40%)
of Americans say they do not have the funds to cover a $400 unexpected
expense — adding to one's financial stress and concern. Findings from
Voya's Financial Wellness experience reinforce this point, with nearly
half (49%) who completed the online assessment acknowledging that they
do not have three months of living expenses to cover an emergency.

In recognizing that many workers do not have a complete understanding of
their financial picture; Voya has identified six pillars that it
believes are essential to successful financial outcomes and serve as the
core of the experience. These include: 1) protection; 2) spending and
saving; 3) emergency funds; 4) retirement; 5) debt; and 6) other savings
goals. Based on one's assessment, individuals can see how they measure
up within each pillar based on a color-coded scoring display,
highlighting where they are on track and where they might be in need of

"Saving for retirement is one of the most important financial goals, but
it's never done in a vacuum — and we know that more immediate life
events and competing priorities can often impact one's ability to save,"
noted Christine Lange, senior vice president, Retirement Digital
Solutions for Voya Financial. "As part of our commitment to making a
secure financial future possible for all Americans, we believe in a
holistic wellness approach — ranging from self-directed digital planning
tools to meeting with financial professionals who can offer advice and

The new Financial Wellness Experience integrates into Voya's
industry-leading myOrangeMoney® online,
interactive educational experience while embracing a holistic approach
to financial security. 3 It also further supplements Voya's
curriculum of financial wellness seminars, educational campaigns and
phone-based support. In addition, the experience includes personal
financial planning services and special services for those leaving their

To improve one's financial well-being, Voya also believes it's important
to drive change in behaviors and action through a multi-channeled
approach, with engaging experiences and solutions. Voya's financial
wellness offerings will continue to evolve based on participant
engagement and feedback, pillar scores relative to retirement outcomes
and the need for plan sponsors to address the broader financial needs of
their employees. The company also continues to invest in its suite of
digital retirement planning services. These capabilities build on new
resources that were introduced in the early half of 2018, including special
needs planning tools
and personalized
account videos

1. Voya Financial Wellness Experience data (March 2018 – May 2018).
Board of Governors of the Federal Reserve System, "Report on the
Economic Well-Being of U.S. Households in 2017" (May 2018).
Dalbar Inc., "Communications Excellence" (2018).

About Voya Financial®
Voya Financial, Inc.
(NYSE:VOYA), helps Americans plan, invest and protect their savings —
to get ready to retire better. Serving the financial needs of
approximately 14.7 million individual and institutional customers in the
United States, Voya is a Fortune 500 company that had $8.6
billion in revenue in 2017. The company had $541 billion in total assets
under management and administration as of March 31, 2018. With a clear
mission to make a secure financial future possible — one person, one
family, one institution at a time — Voya's vision is to be America's
Retirement Company®. Certified as a "Great Place to Work" by
the Great Place to Work® Institute, Voya is equally committed
to conducting business in a way that is socially, environmentally,
economically and ethically responsible. Voya has been recognized as one
of the 2018 World's Most Ethical Companies® by the Ethisphere
Institute, one of the 2018 World's Most Admired Companies by Fortune
magazine and one of the Top Green Companies in the U.S. by Newsweek
magazine. For more information, visit
Follow Voya Financial on Facebook,
and Twitter @Voya.

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