Market Overview

Labels Market in the US (2006, 2011, 2016 and 2021): Dominant Pressure Sensitive & Dynamic Heat-Shrink Label Segments Drive Gains -


The "Labels
Market in the US, 12th Edition"
report has been added to's

High Value Products & Technological Advancements Fuel Growth

Gains will be driven by increased focus on labels as sophisticated
marketing and track and trace tools, leading to growth for value-added
label types. Ongoing improvements in converting techniques and printing
technologies will lower costs and increase penetration of these higher
value labels.

Key Findings in the Labels Study

Dominant Pressure Sensitive & Dynamic Heat-Shrink Label Segments
Drive Gains

Growth in the US labels market is largely determined by the pressure
sensitive segment, which accounted for 76% of total demand in 2016.
Pressure sensitive labels will continue to displace glue-applied labels
going forward, though at a slower pace than that of the last decade.
Emerging opportunities include specialized labels - such as RFID-enabled
varieties and extended content labels - and clear plastic types that
achieve a no-label look in primary packaging applications.

Heat-shrink labels are expected to grow at an above average rate going
forward and will compete with pressure sensitives, particularly in food
and beverage markets. Though these labels are more costly to produce,
advancements in digital printing are expected to lower costs and expand
heat-shrink labels' range of applications wherever superior aesthetics
are required for product differentiation.

Advances in Digital Printing Will Continue to Create New

Digital printing will continue to grow at the fastest rate of any label
printing technique through 2021. Growth will be driven by a trend toward
customized packaging for short-term product promotions and customized
marketing, as digital printing is the most cost effective print method
for short runs.

Demand for digitally printed labels will also be supported by increased
regulatory activity, particularly in the pharmaceutical market, which
sometimes requires frequent changes to information presented on labels.
Digital printing's versatility and minimal prepress preparation times
allow adjustments to be made cost-effectively.

Secondary Labels & Mailing & Shipping Labels Remain Fastest Growing

Variable information labels in secondary and mailing and shipping
applications are expected to post strong growth. Gains in secondary
labels will be largely driven by value-added track and trace labels in
transportation and distribution markets, as well as increased retail

Mailing and shipping labels will benefit from the continued growth of
e-commerce. Address labels for individually packaged items instead of
bulk shipping to stores, as well as a trend toward printing return
labels, will boost demand.

Study Coverage

This study presents historical demand data (2006, 2011, and 2016) and
forecasts for 2021 by application method (pressure sensitive,
glue-applied, heat-shrink and stretch sleeve, in-mold, heat transfer),
stock material (paper, plastic), market (primary packaging including
food, beverages, pharmaceuticals, cosmetics and toiletries; secondary;
industrial; mailing and shipping; decorative), and printing technology
(flexography, lithography, digital, screen, gravure, letterpress,
variable information printing).

The study also evaluates company market share and offers analysis on
industry competitors including:

  • Avery Dennison
  • CCL Industries
  • Fort Dearborn
  • Green Bay Packaging
  • LINTEC (MACtac)
  • Multi-Color
  • RR Donnelley
  • UPM-Kymmene
  • WS Packaging

For more information about this report visit

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