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GUESS?, Inc. Partners with Alipay to Simplify Payment Experience for Chinese Travelers Visiting the U.S.

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Partnership Brings Familiar, Mobile In-Store Payment Experience to
More than 50 GUESS?, Inc. Stores Nationwide

GUESS?, Inc. (NYSE:GES), the global lifestyle brand and retailer,
announced today a partnership with Alipay, the world's leading digital
payment platform, operated by Ant Financial Services Group. Through the
partnership, Chinese travelers visiting the U.S. will be able to pay
using the Alipay app when making purchases at more than 50 GUESS stores
in popular destinations including New York, Las Vegas and California.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180724005311/en/

GUESS Storefront Image (Photo: Business Wire)

GUESS Storefront Image (Photo: Business Wire)

Alipay is China's leading digital payment provider and the primary means
of online and mobile payment for consumers in China. Now, Chinese
travelers visiting GUESS stores in the U.S. will be able to use their
Alipay Mobile Wallet to enjoy the same convenient, seamless and secure
payment experience that they are familiar with from home. Through the
partnership, Alipay will be available in selected U.S. stores across all
GUESS concepts, including GUESS, GUESS Accessories, GUESS Factory,
Marciano and GbG.

"GUESS is a globally recognized brand that Chinese consumers seek out
when visiting the U.S., and we are thrilled to simplify their checkout
experience in GUESS stores," said Souheil Badran, President, Alipay
Americas. "By enabling these travelers to pay using the Alipay app, we
are ensuring that they will have the best shopping experience, unimpeded
by any language or payment barriers. Our partnership also provides GUESS
with a sophisticated marketing channel to promote the GUESS brand to the
Chinese consumers during their trip."

Through Alipay's geolocation-based "Discover" function and push
notifications within the app, Chinese travelers can locate nearby GUESS
stores, receive promotional information and make purchasing decisions.
The service also enables local stores to better target and connect with
Chinese consumers. GUESS will be able to market to Chinese tourists
before, during and after their visits to the U.S., boosting its brand
among the rapidly expanding group of Chinese overseas visitors.

"As a global brand with over 1000 stores in approximately 100 countries,
it is important that we are constantly innovating the customer shopping
experience on an international level," said Edward Park, SVP of North
America. "We are excited to bring Alipay's technology to GUESS stores
because we recognize the importance that native apps play in the
customer journey. As we continue to explore sophisticated technological
enterprises, we look at it through the lens of our customers."

About Alipay

Operated by Ant Financial Services Group, Alipay is the world's leading
mobile and online payment platform. Launched in 2004, Alipay currently
works with over 200 domestic financial institution partners. Over the
years, Alipay has evolved from a digital wallet to a lifestyle enabler.
Users can hail a taxi, book a hotel, buy movie tickets, pay utility
bills, make appointments with doctors, or purchase wealth management
products directly from within the app. In addition to online payments,
Alipay is expanding to in-store offline payments both inside and outside
of China. Over 40 million brick-and-mortar merchants now accept Alipay
across China. Alipay's in-store payment service covers over 40 countries
and regions across the world, and tax reimbursement via Alipay is
supported in 29 countries and regions. Alipay works with over 250
overseas financial institutions and payment solution providers to enable
cross-border payments for Chinese travelling overseas and overseas
customers who purchase products from Chinese e-commerce sites. Alipay
currently supports 27 currencies.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of May 5, 2018, the Company directly operated 1,020 retail stores in the
Americas, Europe and Asia. The Company's licensees and distributors
operated 624 additional retail stores worldwide. As of May 5, 2018, the
Company and its licensees and distributors operated in approximately 100
countries worldwide. For more information about the Company, please
visit www.guess.com.

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