Market Overview

SendGrid Introduces Dynamic Content for Email Templates Enabling Customers to Deliver Personalized Messages at Scale

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With New Email Templating Engine, Customers Can Seamlessly Optimize
Message Content, Reduce Development Time and Protect Code Quality

SendGrid, Inc. (NYSE:SEND), a leading
digital communication platform
that drives engagement and growth,
today introduced dynamic content for email templates enabling customers
to seamlessly design and deliver personalized, one-to-one transactional
email messages. The new templates provide native support for Handlebars
syntax, one of the most familiar and ubiquitous templating engines
available to developers today.

Transactional emails typically contain information a recipient wants or
needs and consequently have very high open rates. Examples of
transactional emails include product recommendations, time-sensitive
password resets, purchase receipts and registration confirmations. With
SendGrid's dynamic content for email templates, customers can customize
transactional email content based on recipient demographics like
location or age and include contextual details such as specific products
on a receipt and tracking numbers for shipments. Basic conditional
options in the templates can also serve targeted, relevant message
content based on insights about each recipient.

Support for Handlebars syntax allows all of this dynamic templating to
occur outside of protected code, meaning developers can now safely make
changes to templates without the need to redeploy code. Changes can be
implemented quickly and safely in the template, and no update to a code
base is required.

"To create more engaging digital conversations, email messages should be
more like human communications, completely in sync with the needs and
connected to the context of each individual," said Steve Sloan, chief
product officer at SendGrid. "Dynamic templates help our customers
achieve this type of personalized communication at scale, which is part
of our vision to be the world's most trusted communication platform over
the years to come."

"SendGrid has been a great technology partner for Silvercar. In
particular, their dynamic templating functionality has empowered us to
migrate all runtime email functionality out of legacy systems," said
Jeff Kalikstein, VP of Engineering at Silvercar. "Using SendGrid has
freed up our dev team to accelerate our core product development."

To leverage
dynamic content for transactional templates
, click "Transactional"
under the "Templates" menu in the left-hand navigation of the SendGrid
application.

About SendGrid

SendGrid is a leading digital communication platform, enabling
businesses to engage with their customers via email reliably,
effectively and at scale. A leader in email deliverability, SendGrid has
processed over 40 billion emails each month for internet and
mobile-based customers as well as more traditional enterprises.

Source: SendGrid, Inc.

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