Market Overview

McAfee and LG Collaborate to Deliver Enhanced Parental Controls to LG Smartphone Users


McAfee® Safe Family Helps Enable Children to Enjoy a Safer Online

McAfee, the device-to-cloud cybersecurity company, today announced an
extension of its collaboration with LG to pre-load McAfee Safe Family on
the LG G7 ThinQ, Q7, Q7+, and Q Stylus in 32 European countries.
Additionally, all subsequently released LG smartphones will have McAfee
Safe Family pre-loaded. With this partnership, LG smartphone users will
benefit from robust parental controls that will help provide parents
with the confidence they need to better manage their children's online

According to recent
McAfee research
, 80% of parents say they're concerned about who
their child interacts with online, with 34% having discovered that their
child has visited an inappropriate website on their device. These
findings, coupled with today's ubiquitous mobile device usage,
underscore the need to provide parents with a simple solution to help
manage their children's behavior online.

"As the number of children who use mobile phones continues to rise,
there is a growing need for parents to create a safer environment when
their children interact with the online world on mobile devices," said
Gary Davis, chief consumer security evangelist at McAfee. "With the
pre-load of McAfee Safe Family on its smartphones, LG joins us in our
commitment to empower both parents and children with a solution that
helps ensure online interactions are safe and enjoyable."

Key Product Features

  • App and web monitoring and blocking – Blocks apps and URLs
    individually or by category
  • Screen time controls – Limits screen time to prevent children
    from using their devices at certain times of day, such as early
    morning or late at night
  • Location tracking – Allows parents to track children on a map,
    giving the ability to know location via connected devices
  • 1-click digital time-out – Pressing the pause button allows
    parents to put children on timeout to prevent them from accessing
    their devices
  • Uninstall protection – Prevents children from uninstalling Safe
    Family by setting a pin code on the app

Availability of McAfee® Safe Family on LG Smartphones

McAfee Safe Family is now available on the G7 ThinQ, Q7, Q7+ and Q
Stylus smartphones in 32 European markets.* Other LG customers can
download McAfee Safe Family through the LG Smart World store. Customers
will receive a 60-day free trial with a discounted monthly rate if they
choose to extend the trial into a paid subscription.

* McAfee Safe Family will be available in 32 Europe markets including
Albania, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic,
Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland,
Italy, Latvia, Lithuania, Luxembourg, Macedonia, Netherlands, Norway,
Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden,
Switzerland, and the UK.

Availability and pricing may vary by market.

About McAfee

McAfee is the device-to-cloud cybersecurity company. Inspired by the
power of working together, McAfee creates business and consumer
solutions that make our world a safer place. By building solutions that
work with other companies' products, McAfee helps businesses orchestrate
cyber environments that are truly integrated, where protection,
detection, and correction of threats happen simultaneously and
collaboratively. By protecting consumers across all their devices,
McAfee secures their digital lifestyle at home and away. By working with
other security players, McAfee is leading the effort to unite against
cybercriminals for the benefit of all.

McAfee, the McAfee logo are trademarks or registered trademarks of
McAfee LLC or its subsidiaries in the United States and other countries.
Other names and brands may be claimed as the property of others.

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