Market Overview

Keller Williams Expands into Belgium and Luxembourg


Keller Williams, the world's largest real estate franchise by agent
count and the U.S. leader in units and sales volume, is expanding
globally with new master franchises in Belgium and Luxembourg.

Regional Operating Principal Olivier Vigneron will lead franchise growth
across both regions. The new master franchises are currently
initializing operations and scheduling the launch of future offices,
with the first market center to open in Brussels.

Keller Williams has now launched in 14 countries across Europe with 79
market centers and almost 3,500 agents in just the last five years. The
European market centers of Keller Williams Worldwide (KWW), the
international division of Keller Williams, have an average agent count
of 44 agents per office.

"The growth we are seeing around the world, and especially in Europe, is
nothing short of spectacular," said William E. Soteroff, president, KWW.
"Now we have a phenomenal new leader who is bringing KW's unique culture
into two very special markets perfectly suited for this agent-centric

Vigneron also serves as the CEO of Brussels, Belgium-based B2B Estate, a
firm he founded in 1993. B2B Estate is a real estate firm specializing
in office space leasing and sales, investment operations and real estate
portfolio divestitures. Vigneron is currently integrating the KW models
and systems as well as launching the region's growth strategy for
Brussels and beyond.

"The arrival of Keller Williams in Belgium and Luxembourg marks a
virtuous disruption of the market because agents will now be able to
become true entrepreneurs, leveraging the brand's models and systems,"
said Vigneron. "We're currently meeting with real estate leaders in
Belgium and Luxembourg to find the best leaders."

According to Vigneron, home values continue to increase year over year
in both countries as prevailing economic conditions continue to drive
strong results for the two markets.

"Keller Williams continues to grow thanks to leaders like Olivier. He
already had the vision for building businesses that put the agent first
and disrupted the traditional real estate model," said Ellen Curtis,
COO, KWW. "This vision is in total alignment with the growth our other
European leaders are generating, leveraging our proven Growth Initiative
models and systems responsible for our hyper-growth in North America."

Across the globe, KWW is now home to more than 6,500 international
agents, 159 market centers and 31 regions operating outside of the
United States and Canada.

Outside of the U.S. and Canada, Keller Williams Worldwide regions
include Argentina; Belgium; Belize; Bermuda; Colombia; Costa Rica; Czech
Republic; Dubai, UAE; France; Greater Shanghai, China; Greece;
Indonesia; Israel; Jamaica; Mexico; Luxembourg; Monaco; Nicaragua;
Panama; Philippines; Poland; Portugal; Puerto Rico; Romania; Southern
Africa; Southern Cyprus; Spain; Turkey; Northern Cyprus; United Kingdom;
and Vietnam.

About Keller Williams

Austin, Texas-based Keller Williams, the world's largest real estate
franchise by agent count, has more than 950 offices and 184,000
associates. The franchise is No. 1 in units and sales volume in the
United States. In 2012, Keller Williams launched Keller Williams
Worldwide and began franchising outside of the United States and Canada.
In 2018, Training magazine inducted Keller Williams into its Hall
of Fame of top training organizations across all industries in the world.

Since 1983, Keller Williams has grown exponentially and continues to
cultivate an agent-centric, education-based, technology-driven culture
that rewards agents as stakeholders. The company also provides
specialized agents in luxury homes, commercial, and land properties.

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