Market Overview

Virgin Voyages Prescribes 'Vitamin Sea' Experiences for All Sailors


Sir Richard Branson unveils nine new irresistible spaces and an
ocean-inspired, well-being ethos that will deliver unique onboard

Virgin Group Founder Sir Richard Branson and Virgin Voyages President
and CEO Tom McAlpin revealed renderings and animations of nine new
public spaces of the company's first ship, as well as innovative
programming details about its approach to well-being for sailors, which
the brand refers to as ‘Vitamin Sea.'

This press release features multimedia. View the full release here:

The Scarlet Lady offers sailors both moments of detox and ‘retox,' including The Athletic Club which ...

The Scarlet Lady offers sailors both moments of detox and ‘retox,' including The Athletic Club which features an outdoor training zone. (Photo: Business Wire)

As part of the "Epic Sea Change for All" brand purpose, Virgin Voyages
has committed to delivering transformational and rejuvenating
experiences for its sailors. Its ‘Vitamin Sea' ideology is inspired by
the oceans and their importance in the health and well-being for our
planet and our daily lives. The approach also places healthy travel at
the forefront of the delivery of its ‘Adult by Design' experience for
the 18+ sailor.

"We are all so busy with life, work and family that vacations are
critical for us to be able to rebuild our energy, so that we can live
our best lives," said McAlpin. "With well-being at the heart of
everything we do at Virgin Voyages, sailors will come back feeling
rejuvenated, not like they need a holiday from their holiday."

The company also announced that they will eliminate the use of sailor
facing single-use plastics as part of its aim to create one of the
cleanest fleets at sea. This initiative includes banning plastic items
on board including straws, bottled beverages, shopping bags, food
packaging and more. Instead, the company will emphasize the use of
recyclable and reusable materials across the ship. Sailors will have
access to complimentary filtered still and sparkling water at all bars
and restaurants, as well as specially designed Natura filtered water
stations throughout the ship.

A dose of ‘Vitamin Sea' is naturally intertwined across the entire ship,
with well-being activated through a mix of high-energy moments coupled
with relaxation and rejuvenation. A wide variety of group fitness
classes on board are all provided complimentary within the voyage fare,
allowing sailors many opportunities to revel in their favorite fitness
activities or even try something new.

The ship has been designed with ample outdoor and outward looking spaces
meant for sailors to enjoy any or all activities. The Crow's Nest with
its 360-degree view is a secluded sundeck for sunrise and sunset yoga.
Adjacent to this area of Zen is the signature Virgin red running track
called The Runway that forms a halo-like vision over the ship and where
sailors will sweat, strut or skate.

Designed by Concrete Amsterdam, the rock and roll designers from
Virgin's creative collective, The Crow's Nest and The Runway link to The
Athletic Club. Offering moments of detox and ‘retox,' the space features
an outdoor training zone, including a boxing ring, strength and
gymnastics equipment like you'd find in the New York sports clubs of the
1920s, oversized gaming for outdoor adult play, cabanas for relaxation,
and a sports bar for socializing post-workout.

The B-Complex features the ultimate well-being and fitness experience
with strength, spin, yoga and cardio in its Build, Burn, Bike and
Balance rooms, all with dramatic ocean views. For on-demand fitness, the
Burn and Build gyms will each be equipped with Technogym ARTIS, a line
of sustainably crafted cutting-edge fitness technology.

After working up a sweat or finding their moment of reflection, sailors
will restore themselves in the serenity zone by hopping in the
Well-being Pool and boosting their performance with fresh cold-pressed
juices, served at the Gym and Tonic bar. MyBeast, an artistic adult
playground and fitness apparatus designed by Equilibria, will add a
Venice Beach-like atmosphere to the Well-being Pool.

On deck 5, well-being will take center stage at Redemption, the ship's
spa. Inspired by an underwater cave, Redemption will serve as a mermaid
and merman hideaway complete with hydrotherapy pool, mud room, salt
room, cold plunge pools, quartz beds, and rejuvenating spa treatments.
By night, sailors can complete their well-being journey by attending one
of the voyage's evening spa parties where a killer DJ will transform the
spa's thermal suite into a mermaid hideaway extravaganza.

Vitamin Sea is also about being pampered and well-groomed. The Scarlet
Lady will offer an array of personal treatments in different spaces
across the ship to transform sailors. This includes a standalone blow
dry bar called the Dry Dock salon, the Stubble & Groom barbershop with a
male pedicure spa overlooking a porthole ocean view and to polish it off
the gorgeous mani-pedi spa.

Future sailors and travel partners are invited to check out Virgin
Voyages by visiting
or following @virginvoyages on Instagram, Facebook, Twitter or LinkedIn.


Virgin Voyages is a global travel brand committed to creating the
world's most irresistible holiday. With operations in the US, UK and
Europe, Virgin Voyages currently has three ships on order with master
shipbuilder Fincantieri. Virgin Voyages' first ship, Scarlet Lady, will
arrive at PortMiami in 2020 for her inaugural sailing season, where she
will sail to the Caribbean hosting more than 2,700 sailors and 1,150
amazing crew from around the world. Keep watch on
for more updates.


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