Market Overview

Arcos Dorados Wins Four Cannes Lions Awards


The Company participated in the 2018 Cannes Lions International
Festival of Creativity and took home four awards for advertising

Arcos Dorados (NYSE:ARCO) ("Arcos Dorados" or the "Company"), the
world's largest McDonald's franchisee operating in 20 countries in Latin
America and the Caribbean, received prominent recognition for its
advertising when the Company was awarded four Cannes Lions Awards at the
Cannes Lions International Creativity Festival, the advertising and
marketing industry's most important global event. The Cannes Lions
International Creativity Festival took place from June 18 through June
22, 2018 in Cannes, France.

Arcos Dorados received one silver and two bronze awards in the Creative
category for its "Instagram Menu" campaign, created by São
Paulo, Brazil-based agency DM9DDB, which integrated social media
with the point of sale. Arcos Dorados replaced menu panels with
real-time Instagram photos of customers enjoying distinct McDonald's
sandwiches. The innovative initiative captivated customers, who uploaded
images of themselves with comments about the campaign. "Instagram Menu"
sparked an 80% spike in social media mentions and an approval rating of
over 99%.

Arcos Dorados also received a silver award in the Outdoor
category for the "Drive-Thru Truck" campaign, by São Paulo, Brazil-based
agency DPZ&T- a project about a food truck that traveled
through the streets of São Paulo, Brazil surprising people by delivering
McDonald's products directly to their cars. The campaign video went
viral, and was viewed over 9.5 million times, generating more than 70
million page views. By increasing the number of cars reached, it also
drove higher sales.

"We are very proud to be recognized for the creative advertising
initiatives and projects we carried out over the last year. They reflect
the work and commitment of a team that aims higher every year, and seeks
to anticipate the challenges facing our industry
, " said Dan
Gertsacov, Chief Marketing and Digital Officer of Arcos Dorados.

The four awards won by Arcos Dorados are part of a total of 21 awards
received by the global McDonald's system, which contribute to fostering
the McDonald's brand worldwide.

The Cannes Lions Awards are the most established and coveted awards for
the creative and marketing communications industry, with categories
recognizing innovation, creativity, and originality in the advertising
field. The Cannes jury's Gold, Silver and Bronze awards recognize
outstanding entries in each category, with special mentions for
campaigns that win the "Grand Prix" category. Cannes Lions trophies are
recognized globally as the ultimate achievement in creativity which,
according to Cannes, "gives 54% higher ROI than non-creatively awarded

The distinctions won help to grow the McDonald's brand, which, as
measured by the Effie Effectiveness Index, has become the second "Most
Effective" brand in the world. McDonald's has also moved from 22nd to
5th place on The Gunn Report, the global index of creative excellence in
advertising, indicating that the company is one of world's most awarded

About Arcos Dorados

Arcos Dorados is the world's largest independent McDonald's franchisee
in terms of systemwide sales and number of restaurants, operating the
largest quick service restaurant ("QSR") chain in Latin America and the
Caribbean. It has the exclusive right to own, operate and grant
franchises of McDonald's restaurants in 20 Latin American and Caribbean
countries and territories, including Argentina, Aruba, Brazil, Chile,
Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe,
Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas,
Trinidad & Tobago, Uruguay and Venezuela. The Company operates or
franchises over 2,100 McDonald's-branded restaurants with over 90,000
employees and is recognized as one of the best companies to work for in
Latin America. Arcos Dorados is traded on the New York Stock Exchange
(NYSE:ARCO). To learn more about the Company, please visit the
Investors section of our website:

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