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Moda Operandi Names Ganesh Srivats as CEO

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Tesla Executive Assumes Day-to-Day Operations and Joins the Board of
Directors

Moda Operandi, the first online luxury retailer to provide consumers
access to full collections straight from the runway, announced today
that Ganesh Srivats has been appointed as CEO, effective August 1st,
taking over day-to-day operations from Deborah Nicodemus. Nicodemus has
served as CEO for five years and will remain as a close advisor to the
company and Srivats. Srivats most recently served as vice president at
Tesla, and prior to that, was an executive at Burberry.

"It has been a tremendous experience to serve as the CEO of Moda
Operandi for the last five years. We have grown the team to 300 people
and successfully launched new business categories, including fine
jewelry, occasion wear, menswear and home. In addition, we've opened
showrooms to support our global expansion and have built a robust
roadmap for innovation and product development," said Nicodemus.
"The Board and I are confident that Ganesh is the perfect leader for the
next phase of Moda Operandi as I pursue my passion for philanthropy
while continuing to advise the company and team."

Srivats comes to Moda Operandi from Tesla, where he was the Vice
President in charge of developing the North America and EMEA markets, as
well as worldwide responsibilities for Tesla.com, digital products,
marketing, and other factory-to-consumer activities. He also oversaw the
go-to-market launch of the Model X SUV, and the Model 3 sedan - Tesla's
first mass market EV. Prior to joining Tesla, Srivats spent ten years at
Burberry, ultimately serving as senior vice president of retail for the
Americas.

"Moda Operandi has a unique positioning and business model within the
luxury retail sector. The company saw an early opportunity to disrupt
the fashion industry through technology, and has built up a great online
platform, an incredible assortment of designers, and a loyal customer
base. Moda now has an opportunity to rapidly scale its business
globally, while continuing to innovate the core platform and delight its
customers. I am excited to be coming back to the fashion industry, and
honored to have the opportunity to work with Moda's talented teams,
to drive the next phase of growth," said Srivats.

"Ganesh is a proven leader who can deliver deep luxury market expertise
along with a passion for our business," said Lauren Santo Domingo,
founder of Moda Operandi. "His leadership and keen understanding of
innovation in both technology and fashion, and the retail business at
large, make him an ideal fit to helm the global growth we're looking to
achieve going forward."

About Moda Operandi

Moda Operandi is the only place to preorder looks straight from the
unedited runway collections of the world's top designers' months before
they are available anywhere else. But for those who just can't wait,
Moda Operandi's Boutique offers an expertly curated selection of
in-season items from both established and emerging designers, ready to
ship now. In homage to the history of couture, Moda Operandi offers a
bespoke shopping experience that includes unprecedented access to your
favorite designers and hand selected recommendations from personal
stylists. Moda Operandi has established a retail renaissance where the
time-honored institution of luxury meets an innovative point of view on
fashion. For more information visit www.modaoperandi.com.

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