Market Overview

Introducing the GUESS Fall 2018 Advertising Campaign

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This Fall, GUESS is proud to introduce models Amanda Cerny, Gwen Van
Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon and Charlie Matthews
in a breathtaking advertising campaign wearing the latest trends in
ready to wear, eyewear, watches, jewelry, footwear and handbags your
wardrobe desires.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180723005437/en/

GUESS Fall 2018 Advertising Campaign (Photo: Business Wire)

GUESS Fall 2018 Advertising Campaign (Photo: Business Wire)

The campaign, shot through the lens of fashion photographer Josh Ryan in
Joshua Tree, California, takes the viewer on a road trip through the
desert. The models wear a variety of denim-focused looks within the
series of earth-tone images, a throwback to the classic GUESS campaign
feel. The quintessential California desert light enhances the GUESS
heritage campaigns and channel a return to the GUESS brand's Los Angeles
roots.

The women's wear assortment offers a mixture of denim silhouettes in the
form of oversized jackets with faux-fur collars, high-waisted skinny
jeans, micro-mini skirts and classic button-down tops. Faux fur makes a
statement this season in a variety of ultra-chic jackets ranging from
soft pink to tan to cherry red. A garden-fresh take on floral jumpsuits
provide just the right amount of color while mini-dresses rendered in
solid and snake printed patterns reveal the sexier side of Fall's
delivery. For men, embroidered denim jackets, quilted bombers and faux
leather moto's are key outerwear styles. Distressed denim jeans and
graphic logo tee's play a prominent role in Fall's offering, adding a
bit of edge to the assortment while camo printed pants inject a modern
military vibe.

Watches with metal wrist bands and large chronograph faces in black,
white and blue tones offer a fresh take on timepieces. For eyewear,
oversized cat-eye optics are the stand out frames of the season, while
classic aviators continue have a strong presence. Fall's footwear
includes western-inspired slouchy boots available in embellished black,
leopard print and patent leather styles as well as a classic-take on the
snakeskin pump. The jewelry collection features an array of chain-link
pendant necklaces with eye-catching crystalized pendants and stacked
chain bracelets. Fall's handbags consist of oversized structured totes,
logo-heavy backpacks with patchwork and ultra-mini cross body bags in
black and metallic hues.

Look for these GUESS images beginning mid July 2018 in top fashion and
lifestyle magazines, at www.GUESS.com,
on GUESS' social platforms, in GUESS retail stores, outdoor media,
online, and on collateral materials.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of May 5, 2018, the Company directly operated 1,020 retail stores in the
Americas, Europe and Asia. The Company's licensees and distributors
operated 624 additional retail stores worldwide. As of May 5, 2018, the
Company and its licensees and distributors operated in approximately 100
countries worldwide. For more information about the Company, please
visit www.guess.com.

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