Market Overview

Global Health and Wellness Food Market 2018-2022 | Adoption of Healthy Eating Habits to Boost Demand | Technavio


analysts forecast the global health and wellness food market to grow at
a CAGR of around 6% during the forecast period, according to
their latest market research report. However, the growth momentum of the
market is expected to accelerate due to a decline in the year-over-year

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Technavio has published a new market research report on the global health and wellness food market f ...

Technavio has published a new market research report on the global health and wellness food market from 2018-2022. (Graphic: Business Wire)

The digital presence of health and wellness food products is one of the
major trends being witnessed in the global
health and wellness food market 2018-2022
. Health and wellness
food companies are increasingly adopting online platforms for selling
their food products in different regions. Such platforms also help
consumers save time as they reduce the need to visit a physical store
and enables companies to connect directly with customers.

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market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to
the growth of the global health and wellness food market is the
increasing adoption of healthy eating habits:

Global health and wellness food market:
Increasing adoption of healthy eating habits

Globally people are gradually adopting healthy and active lifestyles and
changing their eating habits by consuming unprocessed and whole grain
food and including a diet with varied and balanced nutrition. Lack of
nutrition can lead to several diseases such as coronary heart disease,
stroke, hypertension, obesity, type 2 diabetes, osteoporosis,
gallbladder disease, dementia, and nutritional anemias.

According to a senior analyst at Technavio for research on life science
research tools, "People have realized the importance of a balanced
diet and regular physical activity. Healthy nutritional diets have been
linked with emotional, physical, and cognitive health; their lack can
lead to poor health and various lifestyle-related diseases."

Global health and wellness food market:
Segmentation analysis

The global health and wellness food market research report provides
market segmentation by product (functional food, naturally health food,
better-for-you (BFY) food, food intolerance products, and organic food),
and by region (the Americas, EMEA, and APAC). It provides an in-depth
analysis of the prominent factors influencing the market, including
drivers, opportunities, trends, and industry-specific challenges.

In 2017, the naturally health food segment held the largest share of the
market, accounting for over 36% of it. The growth in the segment can be
attributed to the rising adoption of natural and organic food over
processed and chemicals laced food.

In terms of geography, the Americas held the largest share of the market
in 2017, accounting for close to 38% share. It was followed by EMEA and
APAC respectively. This growth in the Americas can be due to the
technological advances in the food and beverage industry.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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