Market Overview

Beyond Meat Announces Non-GMO Project Verification: Our Products Deliver OMGs Not GMOs

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  • Beyond Meat cements commitment to creating delicious products using
    simple, plant-based ingredients, without GMOs
  • After completing rigorous 1-year review process, Beyond Meat's entire
    portfolio of products receive Non-GMO Project verification

Furthering Beyond Meat's commitment to transparency and simple
ingredients, the plant-based category leader has announced the
completion of a rigorous 1-year review process to secure non-GMO
verification from The Non-GMO Project's Product Verification Program--
North America's only third-party verification for non-GMO food and
products.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180723005398/en/

(Graphic: Business Wire)

(Graphic: Business Wire)

"Our goal is to be on the center of the plate for the entire family,"
said Ethan Brown, Founder and CEO of Beyond Meat. "And we believe the
best way to serve the family is through a commitment to all-natural,
non-GMO ingredients when building meat directly from plants. Though
these tough guardrails make it harder for our scientists, we feel it is
the right long run decision for Beyond Meat and our consumers."

The Non-GMO Project's stringent verification process includes a
comprehensive review of a product's ingredients, supply chain and
manufacturing facilities to ensure end-to-end transparency. "The Non-GMO
Project celebrates Beyond Meat's tremendous achievements in verifying
their entire line of products and their commitment to providing shoppers
a transparent choice in the marketplace," said Courtney Pineau,
Associate Director, Non-GMO Project.

This news comes on the heels of Beyond Meat's July 19th
opening of an expansive new innovation campus, dubbed The Manhattan
Beach Project
, where over 50 scientists and engineers are working to
crack the code on meat and recreate it directly from plants. Dr. Dariush
Ajami, Beyond Meat's VP of R&D explains, "Though not easy, we believe it
is entirely possible to replicate the taste, texture, and appearance of
meat using simple, non-GMO ingredients. To deliver on the hallmark
taste, texture and appearance of a beef burger, we employ simple
plant-based ingredients in fresh ways: peas provide the protein, beets
provide the meaty red hue, and coconut oil and potato starch ensure
mouthwatering juiciness and chew."

All of Beyond Meat's US-based products—including the game-changing
Beyond Burger and Beyond Sausage, both of which are merchandised
alongside meat in grocery aisles nationwide—are now Non-GMO Project
Verified. Consumers can look for the iconic butterfly seal to appear on
Beyond Meat's in-store packaging in the coming weeks and months.

The Beyond Burger: O-M-G not G-M-O

The Beyond Burger is the world's only burger that looks, cooks, and
satisfies like beef, but is made entirely from plants, without GMOs,
soy, or gluten. Since its debut in 2016, more than 25 million Beyond
Burgers have been sold. Along with being available in the meat case at
more than 10,000 grocery stores, it is also sold on the menu at more
than 10,000 restaurants including TGI Fridays, BurgerFi, Bareburger,
Epic Burger and A&W Canada. For the latest list of places to find The
Beyond Burger, click the where
to find
button on the Beyond Meat website.

ABOUT BEYOND MEAT

Based in Los Angeles, California, Beyond Meat is a privately held
company founded in 2009 with a mission of building meat directly from
plants. Spanning frozen and fresh, Beyond Meat's portfolio of
cutting-edge plant-based proteins are sold at more than 30,000 retail
and food service outlets nationwide. Investors include Bill Gates, actor
and activist Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan
Williams, Kleiner Perkins, former McDonald's CEO Don Thompson, Honest
Tea founder Seth Goldman, Humane Society of the United States, and Tyson
Foods. To stay up to date on the latest, visit www.BeyondMeat.com
and follow @BeyondMeat, #BeyondBurger and #FutureOfProtein on Facebook,
Instagram and Twitter.

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