Market Overview

Smart Connected Objects are Not Smart Enough, finds Strategy Analytics


Expectations for a Frictionless User Experience Require Devices to
Operate Independently from the User

Connected objects in the home and beyond are distinguished by their
ability to be remotely monitored and controlled. The expectation of a
frictionless and near invisible user experience in the future will
require devices that can operate independently of the user. Findings
published in Strategy
User Experience Strategies (UXS) recent report, "Connected
Objects: AI is the New Smart
," suggest that with the
integration of edge-based Artificial Intelligence (AI) capabilities,
‘smart' (as in ‘connected') will eventually not be smart enough.

This press release features multimedia. View the full release here:

Connected Smart Devices (Graphic: Business Wire)

Connected Smart Devices (Graphic: Business Wire)

Key report findings:

  • Current generation smart devices offer limited value-added
    functionality to the consumer compared to their non-connected
    counterparts. Their reliance on an app restricts them to command and
    control, while the real value of connectivity lies in
    intercommunication, automation and the ability to visualize and
    interpret the data in meaningful ways.
  • Networked devices could potentially leverage AI from edge computers to
    provide truly unique use cases that can adapt around a user's schedule
    with relative invisibility.
  • Devices that can interoperate and benefit from edge-based AI are
    potentially more likely to delight users with experiences that are
    distinct and new.

Mathew Alton, Senior Analyst and report author commented, "For
connected objects, the impetus should be on creating a quick, seamless
and valuable experience. If there must be an interface, it needs to be
as simple and focused as possible. Voice and touch are obvious answers
because they can provide a quick and natural HMI that contribute towards
a frictionless and ‘nearly invisible' UX."

Added Chris Schreiner, Director, Syndicated Research UXIP, "The
dynamic exchange of information between connected objects in the home
and beyond would allow these devices to adapt around the user instead of
the user having to adapt around them; and consequently to become far
more functional and compelling."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success.

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other
emerging technologies, UXS forms part of the User Experience Innovation
Practice (UXIP) at Strategy Analytics. Focusing on user behaviors,
motivations and interests across multiple consumer verticals, UXIP helps
clients meet consumer needs, develop usable solutions and deliver
compelling user experiences through both syndicated and proprietary
research capabilities. With our extensive expertise in large-scale
survey work, in-depth interviews, focus groups and observational
sessions, UXIP's research methodologies allow strategic user-centric
analysis on the potential for new technologies. Providing actionable
insight, go-to-market strategies and business recommendations, UXIP is a
leading supplier of consumer knowledge to the technology industry. Click here
for more information.

View Comments and Join the Discussion!