Market Overview

YouCam Makeup Celebrates 10.8 Billion Virtual Lipstick Try-Ons in Honor of National Lipstick Day

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Perfect Corp. takes a closer look at lipstick preferences across the
globe and the future lip color trends to watch for.

Pucker up! In honor of #NationalLipstickDay, Perfect
Corp.
, takes a closer look at global user lipstick preferences
within the award-winning YouCam
Makeup
app and releases exclusive top trending lipstick styles for
you to experience virtually. With over 10.8 billion lipstick try-ons in
2017, YouCam solidifies its position as the go-to destination for beauty
discovery and experimentation and reveals major lipstick trends around
the world. With over 22 million daily lipstick try-ons, YouCam has
become an integral part of the consumer beauty journey giving makeup
lovers a fun and convenient way to test hundreds of lipsticks (and
complete beauty looks) in seconds.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180723005278/en/

Perfect Corp., takes a closer look at global user lipstick preferences within the award-winning YouC ...

Perfect Corp., takes a closer look at global user lipstick preferences within the award-winning YouCam Makeup app and releases exclusive top trending lipstick styles for you to experience virtually. (Graphic: Business Wire)

In celebration of National Lipstick Day, we took a deep dive into the
lipstick preferences of our users to reveal the next big lipstick trends
and created three exclusive styles for users to experience for
themselves.

  • Power Ranking. A look at the top five Pantone lip colors of the
    year, with classic pinks and reds holding their position at the top of
    the charts.
    • #1 Fandango Pink, #2 Carmine , #3 Deep Pink, #4 Amaranth #5 Cerise
  • Matte-r of Fact. A matte finish continues to dominate as the
    favorite lipstick finish across the globe making up nearly 50% of all
    lipstick try-ons. The exception: Japan. Japanese user data shows 50%
    preferred a sheer lipstick finish, as compared to only 18% choosing
    matte.
  • East Coast VS West Coast. A closer look at lipstick preferences
    made by users in New York City and Los Angeles revealed that east
    coast beauties favored pink lip colors while west coast beauties opted
    for reds. Suspected cause: the flood of pinky-nude lips that debuted
    on spring fashion runways during New York Fashion Week 2018.
  • Love & Lipstick. With over 10.8 BILLION global lipstick
    try-ons in 2017 alone—and nearly 500 million recorded in the US—it is
    clear that lipstick is a beauty statement here to stay. Heck, there
    are over 22 million lipstick try-ons EVERY DAY around the globe!

If there's ever been a time to pucker up and play with your lip color
the time is now. Celebrate this makeup staple and experiment with
hundreds of lipstick styles for yourself by downloading the YouCam
Makeup
app and experience real time virtual makeovers with a tap.

For more information on consumer preferences and future beauty trends,
please contact the YouCam Makeup
team
, and visit the editorial site Beauty
Circle
to see daily trending content.

All data is sourced from the YouCam Apps database and a panel of Beauty
Circle users.

App Availability

YouCam
Makeup
is available for free download on the App
Store
 and Google
Play
.

About Perfect Corp.

With over 600 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future – a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. Further information
about Perfect Corp. can be found at perfectcorp.com

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