Market Overview

The Roku Channel Launches in Canada

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Enabling Roku Customers to Discover Free Entertainment on the Roku
Platform

Roku, Inc. today announced the launch of The Roku Channel in Canada, a
new streaming channel specifically dedicated to helping consumers find
free movies, TV shows and more on the Roku® platform. The Roku Channel
requires no subscriptions, fees or logins. In Canada, the ad-supported
channel is expected to average about a third less advertising per
programming hour than ad-supported linear TV.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180723005333/en/

The Roku Channel - Canada (Graphic: Business Wire)

The Roku Channel - Canada (Graphic: Business Wire)

"We always aim to deliver the best entertainment selection and value for
our customers," said Rob Holmes, vice president of programming at Roku.
"Our users are looking for great free content, and with the launch of
The Roku Channel we are making it easy for them to find it."

At launch consumers can stream hundreds of movies, TV shows and
documentaries for free. Every month The Roku Channel will feature a
selection of box office hits and great classic movies, starting with Bad
Boys, Julie & Julia
and Grown Ups, alongside a curated
selection of content from existing channel publishers on the Roku
platform. Publishers participating at launch include American
Classics/Hatch Farm Studios, FilmRise and Total Content Digital; others
are expected to be added over time.

Currently, in Canada, the Roku streaming platform offers a collection of
more than 5,000 free and paid for channels that offer access to 150,000
movies and TV episodes. The Roku Channel will be rolled out over the
coming weeks, starting today. Once available for their device, Roku
users can add the channel from the Roku Channel Store and start
streaming free movies and TV shows.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming
content they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to engage
consumers. Roku streaming players and Roku TV™ models are available
around the world through direct retail sales and licensing arrangements
with TV OEMs and service operators. Roku is headquartered in Los Gatos,
Calif. U.S.A.

Cautionary Statement Regarding Roku Forward-Looking Statements

This press release contains "forward-looking" statements that are based
on our beliefs and assumptions and on information currently available to
us on the date of this press release. Forward-looking statements may
involve known and unknown risks, uncertainties and other factors that
may cause our actual results, performance or achievements to be
materially different from those expressed or implied by the
forward-looking statements. These statements include, but are not
limited to predictions on the timing and availability of The Roku
Channel in Canada. Except as required by law, we assume no obligation to
update these forward-looking statements publicly, or to update the
reasons actual results could differ materially from those anticipated in
the forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our actual
results to differ materially are detailed from time to time in the
reports Roku files with the Securities and Exchange Commission,
including our Form 10-Q for the quarter ended March 31, 2018. Copies of
reports filed with the SEC are posted on Roku's website and are
available from Roku without charge.

Roku registered trademarks and Roku TV is a trademark of Roku, Inc.
in the U.S. and in other countries.

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