Market Overview

CashStar Wins PayTech Award for Best E-Commerce Initiative

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CashStar's implementation of Product eGifting with Johnston & Murphy
recognized by expert judging panel

CashStar,
a Blackhawk Network business and a market leader in gift card ecommerce
solutions, has been awarded a 2018 PayTech Award by FinTech Futures. CashStar
Product
eGifting
was recognized in the "Best E-Commerce Initiative" category
for its Product eGifting solution that was adopted by footwear and
apparel retailer Johnston
& Murphy
.

"We are thrilled that the PayTech Awards has honored our Product
eGifting solution," said Gerry Gilbert, vice president of product for
Blackhawk Network. "This award is the result of the CashStar team's
commitment to innovation and our culture of client collaboration. We are
especially pleased to have won for an implementation with our partner
Johnston & Murphy, to which we extend our congratulations and gratitude."

CashStar Product eGifting helps improve the gift-giving experience for
online shoppers. Merchants with CashStar Product eGifting enable their
customers to select a product from their ecommerce site and send it to
the recipient via email along with a personal message. Details like
shipping address or size do not need to be specified at the time of
purchase. Once the recipient opens the email, they are presented with
options to tailor the gift to their personal style and taste, or select
a different product altogether before it is shipped. Recipients also
have the option to receive an egift card in the value of the initial
gift.

CashStar Product eGifting offers merchants the flexibility needed to
align with their brands. When deploying CashStar Product eGifting,
merchants can select the implementation and configuration options that
are right for their customers and ecommerce environment. By leveraging a
retailer's existing gift card ecommerce infrastructure and processes,
there is no need for complex integrations or siloed gift-giving
experiences.

The PayTech Awards, presented by FinTech Futures, were created to
recognize excellence and innovation in the use of IT in the finance and
payment industry worldwide. CashStar Product eGifting was selected by an
expert judging panel from a field of global entrants.

For more information on CashStar Product eGifting, visit: https://www.cashstar.com/solutions-services/commerce/product-egifting/

About CashStar
CashStar is a leading provider of end-to-end
first party solutions and services for gift card commerce, supporting
multiple touchpoints across the customer lifecycle. Its award-winning
platform, CashStar Commerce, is a flexible and market-proven solution
that enables merchants to directly market, sell and distribute digital
and plastic gift cards across channels and devices. With security,
scalability and reliability integral to its foundation, CashStar clients
can focus more on creating great customer experiences, growing gift card
revenue and driving omni-channel engagement. CashStar Velocity Services
allow merchants to grow their gift card programs with minimal resource
investment. CashStar clients include top brands like SEPHORA, Starbucks,
The Home Depot, Uber and Walmart. CashStar is a Blackhawk Network
Business. To learn more about CashStar's solutions, please visit www.cashstar.com,
follow @CashStar or email info@cashstar.com.

About Blackhawk Network
Blackhawk Network Holdings, Inc. is
a global financial technology company and a leader in connecting brands
and people through branded value solutions. Blackhawk platforms and
solutions enable the management of stored value products, promotions and
incentive programs in retail, ecommerce, financial services and mobile
wallets. Blackhawk's Hawk Commerce division offers technology solutions
to businesses and direct to consumers. The Hawk Incentives division
offers enterprise, SMB and reseller partners an array of platforms and
branded value products to incent and reward consumers, employees and
sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates
in 26 countries. For more information, please visit blackhawknetwork.comhawkcommerce.comhawkincentives.com or
our product websites giftcards.comgiftcardmall.comcardpool.comgiftcardlab.com and omnicard.com.

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