Market Overview

MEDIA ALERT: Marketing Evolution to Host Webinar Highlighting Advanced Marketing Performance Techniques that Drive Competitive Advantage


Join Marketing
, leading provider of the most modern marketing measurement
and optimization solutions, for a free webinar highlighting the profound
impact advanced marketing performance techniques have on campaigns. The
presentation, "Unified Marketing Measurement as a Competitive
Advantage," will take place on Thursday, July 26 at 2 p.m. EDT.

The presenters, Marketing Evolution CMO, Kristin
, and guest speaker Forrester Analyst, Jim
, will share how the proliferation of disparate devices and
channels have made the consumer purchasing path increasingly complex and
difficult to measure. They will discuss why only a minority of marketers
today use advanced marketing performance techniques, including Unified
Marketing Measurement, and will address challenges and offer solutions
for success based on real-world experiences.

Attendees will also gain insight into:

  • A roadmap for implementing Unified Marketing Measurement
  • Use cases and benefits
  • How to make the case for Unified Marketing Measurement

WHAT: Unified Marketing Measurement as a Competitive Advantage
Thursday, July 26, 2:00 p.m. - 2:45 p.m. EDT
WHERE: Participants
can register

WHO: Kristin
, CMO, Marketing Evolution; Jim
, principal analyst at Forrester

About Marketing Evolution
Marketing Evolution provides the
most modern marketing
measurement and optimization solutions
that increase campaign
performance, sales, and engagement. Leveraging patented Artificial
Intelligence(AI) and billions of data points, our person-centric
approach provides marketers with actionable insights to prospectively
recommend media, message, and budget allocation. Forward-looking brands
rely on Marketing Evolution to deliver accurate unified marketing
measurement across both online and offline channels, while maximizing
their media spend, marketing Return on Investment (ROI), and brand
impact. To learn more, please visit

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