Market Overview

IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios


IBC2018, the
world's most influential media, entertainment and technology show, today
announces three new Keynote speakers from globally renowned media and
entertainment powerhouses. The addition of executives from Amazon,
Viacom and Wonderhood Studios adds to the big-name line up of thought
provoking and informative sessions and speakers already announced by IBC.

Taking to the stage on the first day of the conference, Thursday 13
September, to deliver the Trailblazer Keynote session entitled
‘Give Your Vision a Voice' is Max Amordeluso, EU Lead Evangelist
Amazon Alexa, Amazon
. As voice assistants such as Amazon
Alexa are transforming the way audiences discover content and control
devices, Amordeluso's must-attend presentation will explore a variety of
avenues, including: how to build a voice strategy with Alexa; why voice
experiences are now a crucial part of any multi-platform content
business; how to implement an engaging voice strategy for content
products and generate new revenues with Alexa Voice Service and Alexa
Skills Kit.

As Lead Evangelist for Amazon Alexa Skills Kit (ASK) in Europe,
Amordeluso's focus is to introduce Alexa to European developers and
demonstrate how they can build natural voice experiences for customers.

On Friday 14 September, Channel 4's Ex-Chief Executive and Founder of
the recently launched Wonderhood Studios, David Abraham,
will deliver the New Platforms Keynote entitled, ‘Content
creation and funding embraces the multiplatform world'. The appetite for
premium content has never been higher across so many platforms, both
online and on TV. With YouTube, Facebook, Snapchat, Netflix and Amazon
all vying for content, it is boom time for talent both on and behind the
screen - but these are also challenging times for traditional business

Wonderhood Studios is a new player on the scene headed up by the
seasoned media executive who has run both a major broadcaster, pay TV
companies and worked in the creative and commercial side of advertising.
Abraham's Keynote session will explore the new content consumption
landscape and threats and opportunities of the big tech players, as well
as advise on the best creative commissioning and funding strategies
going forward.

"The past 12 months have shown that delivering premium content is
crucial for media enterprise to succeed. As the rapidly changing media
landscape continues to evolve, forums such as IBC are vital as we
explore new business models and opportunities," said Abraham.

Tying in perfectly with the IBC Conference's major themes for 2018,
which include exploring social, mobile audiences, audience engagement,
OTT and branded entertainment, Kelly Day, President of Viacom Digital
, will keynote her session dubbed ‘Get Shorty: How iconic TV
brands can be re-cast for social and mobile-first audiences'. As the
media and entertainment industry continues to evolve, there's no
disputing that younger audiences are watching video in different ways
and with new appetites. In this session, Day will share her insights
into how the newly launched Viacom Digital Studios is leveraging
Viacom's iconic brands to create unique, original content for a new
generation of digital-native audiences.

A proven thought leader and seasoned executive leading digital
entertainment and media at AwesomenessTV, Discovery Communications and
more, Day is the driving force behind Viacom's first concerted
investment and accelerated push into original premium digital
programming to engage fans wherever and whenever they're consuming
content. Taking to the stage on Saturday 15 September, visitors are
encouraged to come and hear how one of the biggest global media players
is re-thinking content for more than 850 million social media fans.

For more information and to register for the event visit

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Notes to Editors:

About IBC

IBC is the world's most influential media, entertainment and technology
show, attracting 57,000+ attendees from more than 170 countries and
combining a highly respected and peer-reviewed conference with an
exhibition that showcases 1,700+ leading industry suppliers of
state-of-the-art technology. In addition to the world-class exhibition
and conference, IBC also encompasses the IBC Daily, IBCTV and IBC365.

IBC365 provides year-round insight and opinion into the hot topics and
key trends from leading industry journalists, along with insightful
whitepapers, peer reviewed technical papers, highly engaging webinars
and an expansive video library.

IBC2018 Dates

Conference:   13 - 17 September 2018
Exhibition: 14 - 18 September 2018

For more information about IBC2018 visit:

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