Market Overview

Go-to-Market Strategies for Mobile Video: Pricing, Technology and Regulation - A Successful Mobile Video Strategy is Critical for Operators that Want to Monetise Mobile Data -


The "Go-to-market
Strategies for Mobile Video: Pricing, Technology and Regulation"

report has been added to's

Consumers' smartphone engagement and data usage takes place primarily on
Wi-Fi networks, leaving few opportunities for operators to monetise
mobile data. A successful mobile video strategy is critical for
operators that want to monetise mobile data; zero-rating can profitably
support this effort if the content justifies the subscription fees and
quality is managed to contain costs.

In this report, we investigate how mobile video can increase customer
engagement if priced in ways that appeal to mass markets; how it can be
a source of differentiation if the content allows; and explain how it
can help to grow traffic without adversely impacting profitability if
delivered in cost-effective ways. Finally, we assess the extent to which
operators are limited by net neutrality and legislation when using
mobile video as a basis of competition.

This report will help communications service providers (CSPs)
and vendors to answer the following questions.

  • What is the current end-user behaviour in relation to video
    consumption on mobile devices and networks? How can pricing affect
  • What service quality methods are better suited for various mobile
    video pricing approaches to ensure quality and customer satisfaction?
  • What are the main mobile video optimisation solutions that CSPs can
    invest in to manage OTT video traffic growth?
  • How do mobile video optimisation solutions evolve with encrypted OTT
    video traffic and virtualisation?
  • What is the vendor landscape for mobile video optimisation?
  • What are the net neutrality issues that operators need to understand?

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