Market Overview

Dawn Commemorates 40 Years of Helping Save Wildlife

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Kate Mara Partners with Dawn to Celebrate the Brand's Legacy of
Helping Save More Than 75,000 Birds and Marine Animals Affected by Oil
Spills and Environmental Catastrophes

Since 1978, Dawn has been leading the way to a better world by
partnering with organizations dedicated to helping save birds and marine
animals who were the innocent victims of oil spills and environmental
catastrophes. This July, Dawn is celebrating 40 years of helping save
wildlife with a new campaign honoring the brand's legacy of being a
force for good.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180720005392/en/

Kate Mara watches as 75,000 3D projected birds soar overhead to celebrate Dawn's 40 years of helping ...

Kate Mara watches as 75,000 3D projected birds soar overhead to celebrate Dawn's 40 years of helping save wildlife, Thursday, July 19, 2018, at Grand Central Terminal in New York. Dawn has been leading the way to a better world by helping save wildlife and supporting the organizations dedicated to rescuing and rehabilitating wildlife when disaster strikes, including International Bird Rescue and The Marine Mammal Center. (Photo by Diane Bondareff/Invision for Dawn/AP Images)

"We are honored to be able to be a force for good and Dawn will continue
to support the organizations that dedicate their efforts to helping save
the wildlife we couldn't imagine this world without," said Kristine
Decker, Brand Director Home Care, North American Dish Care & Global
Dish. "Dawn is known as the dish soap that best cuts grease, but it is
also the most effective dishwashing detergent for cleaning oiled
animals."

To mark the 40th anniversary of its legacy wildlife campaign, Dawn
partnered with Kate Mara, actress and wildlife activist, for a
groundbreaking celebration to spotlight the impressive and awe-inspiring
number of birds and marine animals it has helped wildlife organizations
save. Dawn hosted a fun, education and dynamic 3D immersive exhibit of
75,000 birds "flying" around the iconic Vanderbilt Hall in Grand Central
Terminal. All day commuters were wowed by the visually striking
projections and inspired by the ways Dawn has historically played, and
continues to play, an instrumental role in wildlife efforts,
specifically bird washing and rehabilitation during major oil spills.

"I always try to think about the effect my choices have on the earth,
especially when I think about the children and those I am leaving this
world to," said Kate Mara. "For this reason, I am proud to support Dawn,
a brand that for 40 years has been leading the way to a better world by
helping save wildlife and supporting organizations dedicated to this
important cause."

Dawn has invested millions of dollars in organizations dedicated to
rescuing and rehabilitating wildlife when disaster strikes, including
International Bird Rescue and The Marine Mammal Center. Dawn has also
donated bottles of dish liquid product to clean animals affected by oil
spill pollution. Dawn is the only dishwashing brand trusted by wildlife
experts for decades and heralded for its "tough on grease, but gentle on
skin" formulation.

"As a nonprofit wildlife organization we are honored to have a 40-year
partnership with Dawn, whose product and contributions have helped us to
safely clean and rescue thousands of birds in crisis and inspire others
to act toward balance with the natural world," said JD Bergeron,
Executive Director at International Bird Rescue.

To further educate consumers on how Dawn helps save wildlife and to
bring added attention to the organizations that do, Dawn is hosting the
first ever Golden Duck Contest. From now until 11:59:59 pm ET on October
6, 2018, consumers who purchase a 40th Anniversary Bottle of Dawn Dish
Soap should take a photo of the full receipt, submit it on DawnDishSweeps.com,
and complete the registration form for a chance to win an exciting
wildlife experience. The winning families will be flown to Dawn's
wildlife partner locations for a behind-the-scenes look at how they are
helping wildlife and the animals they save.

For more information about the Dawn family of products, how to enter the
Golden Duck Contest, and to learn more about how the brand is helping
save wildlife and how you can help, visit www.dawn-dish.com.

About Dawn

Dawn is everyone's favorite dish soap thanks to its grease-fighting
power that's 3x stronger than generic dish soap. While most people know
Dawn as the dish soap that best cuts grease in the sink, it's also the
ultimate secret weapon for cleaning greasy messes throughout the home.
In addition, since 1978 Dawn has been an important part of rescuing and
releasing more than 75,000 wild animals affected by oil pollution. For
more information about the Dawn family of products and to learn how to
get involved in helping save wildlife in big or small ways, visit www.dawn-dish.com
and share using #DawnWildlife40.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.

About International Bird Rescue

In 1971 after 800,000 gallons of crude oil spilled into the bay,
concerned individuals led by a registered nurse named Alice Berkner
jumped into action, bringing International Bird Rescue to life. We have
always had to pave a road where there is none. Staff and volunteers work
with tenacity alongside clients, partners, and the public to find
solutions. Today, we research best practices at our crisis response
hospitals in California and Alaska and share them worldwide. Our mission
is to inspire people to act toward balance with the natural world by
rescuing waterbirds in crisis. We dream of a world in which every
person, every day, takes action to protect the natural home of wildlife
and ourselves. Join us at www.birdrescue.org.

About The Marine Mammal Center

The Marine Mammal Center is a state-of-the-art nonprofit veterinary
hospital and research center made up of more than 1,000 volunteers.
Since 1975, they have dedicated themselves to the rescue and
rehabilitation of sick, injured, or orphaned marine mammals like seals,
sea lions, and dolphins. Based in Sausalito, Calif., The Marine Mammal
Center also doubles as an education center, teaching more than 100,000
kids and adults each year about the animals, ocean health, and
connections we all share. Learn more at www.marinemammalcenter.org.

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