Market Overview

Texas Ag Commissioner Sid Miller Elected Head of Southern U.S. Trade Promotion Organization


Texas Commissioner of Agriculture Sid Miller was elected the president
of the Southern U.S. Trade Association (SUSTA) at the organization's
annual board of directors' meeting this week. The meeting was held in
connection with the annual business meeting of the Southern Association
of State Departments of Agriculture.

SUSTA is made up of the Departments of Agriculture in 15 southern states
and is chartered to facilitate exports of U.S. food and high value
agricultural products by small to medium-sized companies in the region.
SUSTA's Board of Directors, comprised of the Secretaries and
Commissioners of Agriculture in their member states, chose Miller to
lead the organization for the coming term.

"I am humbled by the confidence placed in me by my colleagues around the
South," said Miller. "Exports are so important to our Texas farmers and
ranchers, small food companies, and to our local economies throughout
the state," he continued, "and SUSTA is dedicated to promoting exports
by opening new markets and maintaining existing markets."

SUSTA works closely with the U.S. Department of Agriculture in
administering federal export promotion programs, especially the Market
Access Program (MAP) along with investments by the states and individual
companies. In 2017, 40 small and medium-sized companies from Texas
exported more than $38.8 million in food and value-added agricultural
products around the globe. Products exported with the support of SUSTA's
marketing activities ranged from snack foods to distilled spirits, and
from sauces to nursery plants.

"USDA estimates that for every $1 of exports, another $1.27 in economic
activity is created, so the small ag and food businesses in Texas that
participated with SUSTA generated about $88 million in total economic
growth in the local and rural economies across the Lone Star State.
That's why we do this," Miller added.

SUSTA has facilitated trade between small to medium-sized southern U.S.
companies and overseas importers since 1973 via the USDA's Market Access
Program and support from the Departments of Agriculture in Alabama,
Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi,
North Carolina, Puerto Rico, South Carolina, Tennessee, Texas, Virgin
Islands, Virginia, and West Virginia. SUSTA's administrative offices are
located in New Orleans.

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