Market Overview

GEICO Associates Let the Games Begin for Children's National Health System Fundraising


After 46 years, GEICO associates have found yet another new way to put
the fun in fundraising for Children's National Health System. This year
associates took over their Chevy Chase headquarters site for a lunchtime
event filled with games, prizes, food trucks and a chance to meet their
very special guest.

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The GEICO Gecko and Children's National's Dr. Bear cheer on fundraising efforts at recent GEICO empl ...

The GEICO Gecko and Children's National's Dr. Bear cheer on fundraising efforts at recent GEICO employee charitable giving kickoff event. (Photo: Business Wire)

Sammy, 7, a heart surgery patient at Children's National when he was
just a month old, and his mom were invited to tell GEICO associates
about the family's experience and the compassionate care they received.
Sammy's mom pointed out that fund-raising campaigns such as GEICO's
allow kids to receive critical health care, regardless of a family's
ability to pay.

Sammy is now an energetic and athletic youngster who loves swimming,
breakdancing, and soccer. To prove the point, Sammy was deep into a game
of miniature golf as soon as he was through speaking.

GEICO's lunchtime kickoff event is just the beginning of a
two-month-long campaign throughout the 2,500-employee corporate
headquarters to support Children's National. All GEICO departments will
square off against each other to raise the most funds in the friendliest
of rivalries.

Every department will plan, organize, participate and help stage such
activities as silent auctions, mystery grab-bags, flag football and
cookie wars. And then there's the chili cook-off, the jewelry show, the
flea market, and the book sale. Food trucks have signed on to visit
GEICO and donate a portion of their proceeds to Children's National.

"Our associates know what parents go through when their son or daughter
has a serious health issue," said Rynthia Rost, public affairs vice
president. "Some of them have had to deal with very difficult situations
in their own families. They're eager to help Children's National, year
after year. They do it with joy and they do it with gratitude."

GEICO began supporting Children's National in 1972 when the company was
a medium-sized auto insurer and has steadily increased its support as it
grew in size and stature. Last year, GEICO raised more than $320,000 for
Children's National and there's evidence associates are eager and
enthusiastic about beating that record.

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