Market Overview

Challenging D.C.'s Literacy Crisis by Encouraging a Love for Reading and Lifelong Learning in Youth


KinderCare, First Book, and Reach Out and Read partner together to
provide books to more than 26,000 youth in the D.C. area

KinderCare Education (KCE) announced today a partnership with First
and Reach
Out and Read D.C.
to help provide books to D.C. youth as part of an
ongoing commitment to literacy and early childhood education.

This press release features multimedia. View the full release here:

KinderCare Education, First Book, and Reach Out and Read partner together to provide books to more t ...

KinderCare Education, First Book, and Reach Out and Read partner together to provide books to more than 26,000 youth in the D.C. area, as part of an ongoing commitment to literacy and early childhood education. (Photo: Business Wire)

One-fifth of working-age adults in the nation's capital lack
the literacy skills
to read a newspaper or even complete a job
application. As they open two new centers in the community, KinderCare
is committing to help break the cycle of illiteracy by focusing on
building reading skills in childhood. KinderCare is supporting 16 Reach
Out and Read clinics in the D.C. area, ensuring more than 26,000 local
children between the ages of infancy to five years old have books and
literacy tools needed to thrive.

"Through these community partnerships, we are able to enhance
educational opportunities for children and families in D.C., putting
them on a pathway to success," said Wei-Li Chong, president of
KinderCare Learning Centers and KinderCare Education at Work. "We are
committed to making a positive difference and support a child's love for
learning in these critical developmental years."

"The most important thing we could possibly give our children is a great
start," said Becki Last, senior vice president for Network Engagement at
First Book. "We already know that access to quality early childhood
education has an enormous, lifelong impact on our kids' academic
success, and their development overall. Expanding KinderCare's presence
in Washington, D.C., means we are expanding access to opportunity, and
to dream. That is the heart of our mission at First Book, and we
couldn't be more grateful to KinderCare and Reach Out and Read for this

"Reading helps build stronger, more imaginative minds. Through this
partnership with KinderCare and First Book, we are supporting thousands
of children and their parents and caregivers in D.C. through the medical
home as they build strong relationships and brains in the earliest years
of life. We are grateful for this opportunity to support the Reach Out
and Read intervention and the critical work of our health care providers
in clinical locations across DMV," said Callee Boulware, executive
director for Reach Out and Read Carolinas.

New KinderCare Centers in D.C.

The partnership announcement with First Book and Reach Out and Read
coincides with the opening of two new KinderCare centers in D.C. at Penn
and Watergate
, providing needed child care spots for hardworking families in
the nation's capital.

With a curriculum designed to nurture children academically, socially,
emotionally, and physically, KinderCare better prepares students for
elementary school. Kindergartners in KinderCare programs are, on
average, performing at first grade levels, consistently outperforming
their peers in math and reading, according to the latest TerraNova
. And whether they are learning to crawl or learning their
first words, KinderCare kids continue to advance in their education and
developmental milestones the more time they spend in the organization's
early childhood education programs.

For families interested in learning more about KinderCare, KinderCare is
hosting a national Open House on Saturday, July 21 in select centers
across the U.S. Families are invited to drop into their local center,
meet the teachers, and hear more about KinderCare's programs.

Visit KinderCare's website
for a list of participating locations around the country.

About KinderCare Education®

KinderCare Education is an experience-based provider of early education
and child care with more than 32,000 employees, including more than
27,600 teachers, serving 170,000 families every day, where they need us:

  • In neighborhoods with our KinderCare® Learning
     that offer early childhood education and child care for
    children six weeks to 12 years old,
  • At work through KinderCare Education at Work™, family-focused
    benefits for employers including on-site and near-site early learning
    centers and back-up care for last-minute child care, and
  • In local schools with our Champions® before
    and after-school programs.

KinderCare Education operates more than 1,300 early learning centers,
more than 500 Champions sites, and is supported by a corporate team of
nearly 500 headquarters employees based in Portland, Oregon. In 2018,
KinderCare Education earned their second Gallup Great Workplace Award –
one of only 39 companies worldwide to do earn this award. To learn more,

About First Book

First Book transforms the lives of children in need. Through a
sustainable, market-driven model, First Book is creating equal access to
quality education — making everything from brand new, high-quality books
and educational resources, to sports equipment, winter coats, snacks,
and more – affordable to its member network of more than 375,000
educators who exclusively serve kids in need.

About Reach Out and Read

Reach Out and Read is a nonprofit organization that gives young children
a foundation for success by incorporating books into pediatric primary
care and encouraging families to read aloud together. The evidence-based
Reach Out and Read intervention is integrated into medical clinics and
designed to foster intentional skill-building in parents, resilience in
families, and positive bonding between children and families.

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