Market Overview

Survey: What's Cleaned the Most? Tidying the Toilet is Number One!


ACI Survey Find Americans Detest Bathroom Cleaning the Most – But
It's Still the Room We Clean the Most

Which room in American homes gets deep cleaned most often? Which
cleaning activity do we dread the most? You might have guessed it –
according to the American
Cleaning Institute's
2018 National Cleaning Survey, the answer to
both questions is "the bathroom." And, following suit, the one item in
our homes that is cleaned most often is…the toilet.

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ACI's latest National Cleaning Survey shows the toilet as the number one target of cleaning in Ameri ...

ACI's latest National Cleaning Survey shows the toilet as the number one target of cleaning in American homes. (Graphic: Business Wire)

2018 ACI National Cleaning Survey Bathroom Facts

  • The area in our homes that is regularly cleaned most often is the
    toilet (88%).
  • Cleaning the tub and toilet ranked #1 on the list of most dreaded
    cleaning tasks, by 52% of Americans.
  • Bathrooms, cited by 46% of respondents, top the list of rooms that
    get deep cleaned most often.

"The bathroom. It's number one on the list of the least favorite
cleaning tasks," said Brian Sansoni, ACI Vice President of
Communication. "Our survey indicates that while people may despise
cleaning the bathroom, it's a job that has to be done. We'd like to
suggest thinking of it as taking care of the space that takes care of

Bathroom's Many Surfaces

Ironically, what is often one of the smallest rooms in your home can
have the widest variety of surfaces to clean. Even the tiniest of powder
rooms has a countertop, sink, mirror, window, tile, chrome,
fabric/curtains and flooring. And, they have unique things to clean,
including soap film, rust stains, mildew and germs…among others.

"Your bathroom is probably one of the most visited rooms in your home
and without regular cleaning can take even more time to clean when we
finally get around to it," says Sansoni. "Taking a few moments more
frequently could save you time in the long run."

Tips for Keeping Lavs Looking Lavish Longer

Here are some simple steps you can take to help keep maximize your
cleaning routine:

  1. Use a daily shower cleaner to keep shower and tub surfaces free of
    soap scum, mildew stains and hard water deposits. When you mist
    surfaces right after showering while the walls are wet and warm, you
    won't have to rinse, wipe or scrub them.
  2. Keep a variety of wipes in a basket under your sink or somewhere else
    hidden away and safe if you have small children. Pick up wipes for
    your windows and mirrors, toilet handles and faucets, and countertops.
  3. Grab a toilet wand or brush to tidy up as needed.
  4. Dry faucets and handles after use to prevent water, soap, and
    toothpaste spots and stains.
  5. Keep your shower doors and curtains open after a shower or bath to
    allow them to air dry to prevent mildew.
  6. Have an all-purpose cleaner or a foam-based cleaning pad handy for
    some of your tougher clean-ups.

ACI reminds consumers that these products are specially formulated with
ingredients designed for safe and effective use when the products are
used as directed.

"An incredible amount of research and development goes on before these
products ever hit the shelves," said ACI's Brian Sansoni.

As a reminder, make sure you always follow product label safety and
usage information. "Safe use is the best use," added Sansoni.

Find additional cleaning tips and ideas year-round on ACI's cleaning
blog, Clean and Happy Nest, at

For a breakout of more statistics from ACI's National Cleaning Survey,
please contact

The ACI Cleaning Survey was conducted by Wakefield Research (
among 1,000 nationally representative U.S. adults, ages 18+, between
March 7 and March 14, 2018, using an email invitation and an online
survey. For the interviews conducted in this particular study, the
chances are 95 in 100 that a survey result does not vary, plus or minus,
by more than 3.1 percentage points for the nationally representative
sample from the result that would be obtained if interviews had been
conducted with all persons in the universe represented by the sample.

The American Cleaning Institute® (ACI –
is the Home of the U.S. Cleaning Products Industry® and
represents the $30 billion U.S. cleaning products market. ACI members
include the formulators of soaps, detergents, and general cleaning
products used in household, commercial, industrial and institutional
settings; companies that supply ingredients and finished packaging for
these products; and chemical distributors. ACI (
and its members are dedicated to improving health and the quality of
life through sustainable cleaning products and practices.

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