Market Overview

Philadelphia Phillies & Aramark Launch Apple Business Chat at Citizens Bank Park

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Fans Can Now Place Orders via Messages app on iPhone to Have Items
Delivered Directly to Their Seats

Download demo video and screen shot here

With the ease of a text message, Philadelphia
Phillies
fans can now order beverages using their iPhone without
missing a minute of on-field baseball action. The Phillies and Aramark
(NYSE:ARMK), the food and beverage provider for eight MLB ballparks,
today announced fans in designated sections of Citizens Bank Park will
be able to use Apple
Business Chat
to place orders using their iPhone's Messages app to
have the menu items delivered directly to their seats, as part of a
ground-breaking pilot program.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180720005024/en/

The Philadelphia Phillies and Aramark announced fans in designated sections of Citizens Bank Park wi ...

The Philadelphia Phillies and Aramark announced fans in designated sections of Citizens Bank Park will be able to use Apple Business Chat to place orders using their iPhone's Messages app, to have the menu items delivered directly to their seats, as part of a ground-breaking pilot program. (Graphic: Business Wire)

Aramark is the first sports concessionaire to pilot this modern mobile
ordering service using Apple Business Chat, which allows fans to utilize
the speed, simplicity and convenience of text messaging to order and pay
for menu items without downloading a special app.

The testing of this service is the latest example of Aramark's
commitment to identify new and innovative ways to leverage modern
technology to re-imagine various aspects of the in-venue food and
beverage experience.

Initially, as part of the pilot program beginning today, July 20, fans
sitting in sections 142, 143, 144 and 145 at Citizens Bank Park will be
able to purchase select beverages (beer and water) from the comfort of
their seats using their iPhone. The pilot program will be conducted over
the course of ten games (July 20-25, August 2-5).

Ordering is simple:

  1. Open the iPhone Camera app
  2. Scan the QR code on the seat back
  3. Follow the prompts on the Messages text screen to place order
  4. Complete transaction with Apple Pay
  5. Enjoy the game while order is delivered to seat location

"We're excited to be working with the Phillies and Apple to pilot this
food and beverage delivery service. As fans' expectations and behaviors
change, Aramark continues to be on the forefront of introducing
innovative, fan-friendly offerings to help transform the ballpark dining
experience," said Carl Mittleman, President of Aramark's Sports &
Entertainment Division. "Utilizing Apple Business Chat as an ordering
option is a logical next step. By doing so, we're able to integrate an
easily accessible digital technology that enables fans to seamlessly
order from their mobile devices while continuing to watch the game or
socialize with friends."

"We look forward to joining Aramark in testing this mobile delivery
service, an innovative use of Apple Business Chat that further enhances
the food and beverage experience at Citizens Bank Park," said David
Buck, Phillies Executive Vice President. "With this new pilot program,
food ordering and delivery is as easy as a text message, and we are
excited to be the first sports facility in the country to try out this
new technology."

As the Phillies' longtime food and beverage partner, Aramark has a
history of collaborating with the team on progressive food ordering and
delivery technology and introducing transformational concepts at
Citizens Bank Park.

The service Aramark is piloting at Citizens Bank Park also makes use of Assist,
experts in the most innovative automated messaging experiences, which
developed the automated messaging program that walks fans through the
step-by-step on-screen ordering process. LivePerson,
the leader in transforming how consumers connects to brands, serves as
the program's conversational commerce platform. To utilize the service,
iOS 11.3 or higher and an Apple Pay account are required.

About Aramark

Aramark (NYSE:ARMK) proudly serves Fortune 500 companies, world
champion sports teams, state-of-the-art healthcare providers, the
world's leading educational institutions, iconic destinations and
cultural attractions, and numerous municipalities in 19 countries around
the world. Our 270,000 team members deliver experiences that enrich and
nourish millions of lives every day through innovative services in food,
facilities management and uniforms. We operate our business with social
responsibility, focusing on initiatives that support our diverse
workforce, advance consumer health and wellness, protect our
environment, and strengthen our communities. Aramark is recognized as
one of the World's Most Admired Companies by FORTUNE, as well as an
employer of choice by the Human Rights Campaign and DiversityInc. Learn
more at www.aramark.com
or connect with us on Facebook
and Twitter.

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